Tyler Heating, Air Conditioning, Refrigeration LLC Significantly Increased Leads
- Directories
- GeoJuice
- Google AdWords
- Reputation
- Social Media
- Website
The Company
Tyler Heating, Air Conditioning, Refrigeration is an established HVAC company based in Stratford, Connecticut. With their focus on providing residential heating, cooling, and refrigeration services, they have established a strong presence in Fairfield and New Haven counties. Their commitment to delivering innovative, thoughtful, cost-effective, and efficient HVAC solutions has garnered positive reviews from satisfied customers on platforms like Facebook, Yelp, and BBB.
The Challenge
Despite working with another marketing company, Tyler was hitting a roadblock. Their area is very saturated with HVAC companies, so they were struggling to target the right keywords and areas. This caused them to receive numerous leads from out of state, highlighting the need for a shift in their approach to online marketing.
Solution Summary
Directories
GeoJuice
Google AdWords
Reputation
Social Media
Website
Using Surefire
Using Surefire Website
Tyler started by optimizing their website for more leads. This included adding a simple form that allowed more visitors to request information on services, while simultaneously increasing the quality of leads that inquired. They also began posting check-ins including photos, descriptions, and keywords, which increased their website’s crawlability and boosted their SEO ranking across search engines.
Google Business Profile
The second step was to become highly active and engaged on their Google Business and other business listing profiles. They began posting daily photos and other content, answering Q&As, and posting other relevant updates. This further increased their Google search ranking and helped them stand out from competitors.
Paid Advertising
The last step was to optimize all their Google PPC advertising. Using Surefire, they launched new, pre-optimized ads that targeted the right customers in the right service areas. They also implemented ad scheduling to ensure their ads appeared during the most relevant times for their target audience. As a result, they achieved greater visibility and significantly increased their lead and call volume.
The Results
Thanks to Surefire:
Within just a few days, Tyler Heating, Air Conditioning, Refrigeration began receiving many more leads and phone calls.
Their website attracted better quality leads, and more visitors turned into paying customers.
They’ve become busier than they’ve ever been.
Additionally, the company's ability to retain their entire staff during a period marked by layoffs among their competitors further solidified their position as an industry leader.
Industry
HVAC
Headquarters
Stratford, CT
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See how Tyler Heating, Air Conditioning, Refrigeration LLC and other local service businesses are increasing their leads