Prattland Music Adventures Increased Leads 60%
- Content Creation
- Digital Marketing Strategist
- Highly Engaged & Active Online Presence
- Local SEO & Website Optimizations
- Reputation Management
The Company
Prattland Music Adventures in Lehi, Utah is a renowned music school with a vibrant community of over 240 students. Offering instrumental and vocal lessons for all ages, their experienced team takes pride in providing personalized instruction and fostering a love for music in Northern Utah County. With a commitment to excellence, Prattland Music Adventures is the go-to destination for anyone seeking high-quality music education in the area.
The Challenge
Carla and Dennis Pratt, owners of Prattland Music Adventures, decided to switch marketing teams after feeling that their previous agency lacked transparency and failed to deliver results. Wanting to optimize their marketing and gain transparency into ROI, Carla and Dennis set out on their search to find a replacement. They wanted a solution that allowed them to manage their own marketing while receiving guidance along the way. This led them to Surefire Local.
Solution Summary
Content Creation
Digital Marketing Strategist
Highly Engaged & Active Online Presence
Local SEO & Website Optimizations
Reputation Management
Using Surefire
Content Creation
Carla and Dennis started by creating and automatically posting engaging content, like Q&A, photos, and videos to Facebook, Instagram, and their Google My Business profile all at once. Thanks to the ease of being able to publish to all their social media platforms at the same time, they built an active presence, could engage prospects across platforms in less time, and turned more of those prospects into paying customers.
Online Reputation
The second step was to start sending review requests. Using Surefire’s pre-written review request templates, they set up automatic texts and emails that would send to happy customers. These included a link to their Google page, so customers could leave the review in just one click. In addition, they used Surefire to monitor reviews across every platform and respond to each one of them. As a result, they acquired a steady influx of new reviews each month, and improved their brand awareness and reputation online.
Lead Management
Lastly, Carla and Dennis used Surefire to manage all their new leads in one place. From one dashboard, they easily tracked and organized leads, including any notes or call information. They also automatically prioritized them based on who was most likely to become a customer. This helped them ensure no lead slipped through the cracks, and helped them streamline lead management efforts.
"There was a learning curve for us at first to understand the platform, but we now feel like we have a better handle on our marketing because of it. We are very pleased with Zach, our Customer Success Manager, who has been there for us every step of the way. He meets with us consistently, answers questions whenever we need him, and he is extremely patient when explaining any concept that is new to us. The Surefire platform is easy for us to work with now and we’ve been very happy with the results we’re seeing."
Dennis & Carla Pratt
Owners of Prattland Music Adventures
The Results
Prattland Music Adventures has established themselves as one of the leading music studios, providing top quality, engaging, and fun private and group music lessons for people of all ages.
They feel more in control of their marketing and confident in their ability to grow their business profitably.
More so, they’re ecstatic about the future of their business. From gaining full visibility into their marketing activities and transparency of ROI, they’ve been able to maximize their marketing budget to fuel their local growth in the following ways:
Their efforts have also resulted in the following:
8500%
growth in online reviews
60%
growth in new customer inquiries MoM
60%
growth in orervall search traffic to their website month over month
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See how Prattland Music Adventures and other local service businesses are increasing leads 60%