NVDO Grew Their Online Visibility 6.5x in One Year
- All in One Platform
- Directories
- Reputation
- Reviews
The Company
Northern Virginia Doctors of Optometry (NVDO) is a leading eye care provider offering top-quality services and personalized patient care. With skilled optometrists, advanced technology, and a wide range of eyewear options, NVDO is committed to enhancing eye health and improving lives through comprehensive exams, treatments, and vision correction.
The Challenge
While NVDO has been fortunate to have a strong base of return customers, they knew that in order to grow their customer base further, they needed to become more active on online channels. With consumers now relying on search engines and online reviews, they needed a platform that would help them optimize their online presence for local search and build a strong digital reputation.
Solution Summary
All in One Platform
Directories
Reputation
Reviews
Using Surefire
Using Surefire Business Listings
In order to update their online presence, NVDO started by updating business listings across 175 digital services, including Google, Amazon Alexa, Apple, Bing, Facebook, Yahoo, and Yelp. Using SureFire with just a few clicks, they ensured hours, addresses, phone numbers, and services offered were consistent across every platform. This helped more prospects find them easier and become customers.
Online Reviews & Reputation Management
Next, they focused on building their online reviews and reputation. Using Surefire, they started sending automated review requests to happy customers via text and email. They also started responding to every review. As a result, they received hundreds of reviews across their locations.
Search Engine Content
Lastly, they used Surefire to begin posting photos, videos, and other engaging content to their search engine profiles, from one place. They also began actively answering every prospective customer’s questions. This led to their business showing up more frequently, and more highly, across platforms, which then led to a significant increase in new patient calls and inquiries.
The Results
Thanks to Surefire:
NVDO’s website visits and appointment bookings quickly began to increase.
Their customer engagement across platforms has increased. And they can easily monitor reviews and respond to them from one place, boosting their brand’s reputation while streamlining responses across platforms.
Their efforts have also resulted in the following:
193%
year-over-year increase in clicks to their website
162%
year-over-year increase in clicks for directions
6.5x
year-over-year growth in listing impressions
Industry
Optometry
Size
5 locations
Headquarters
Northern Virginia
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See how NVDO and other local service businesses are growing online visibility 6.5x