Eyes on Norbeck Increased Leads and Foot Traffic
- Analytics
- Content
- Reputation
- Reviews
- Website
The Company
Eyes on Norbeck is an optometry practice located in Rockville, Maryland. With a team of skilled professionals, they are dedicated to providing exceptional vision care services. Their commitment to patient care and cutting-edge technology ensures that each individual receives personalized attention and optimal eye health solutions.
The Challenge
While Eyes on Norbeck has a dedicated team for their online practice, the owner takes charge of managing and practicing at their physical location. Balancing both roles, he transitions from being a doctor to handling the practice’s digital presence. This meant they needed a solution that was both fast and easy to use, but also delivered exceptional results.
Solution Summary
Analytics
Content
Reputation
Reviews
Website
Using Surefire
Online Reviews
The first step was to begin collecting more online reviews across platforms. Eyes on Norbeck began by sending automated texts and emails requesting reviews from happy customers, then sending automated follow-up reminders. They also included a link in the text messages to make it easier for customers to leave reviews. The practice received hundreds of new reviews as a result, with numerous new patients saying they found the practice through online reviews sites.
Website Content
Another key area of focus was the website and its content. Eyes on Norbeck began creating personalized blog content covering key topics their target audience wants to read about. They automatically posted it to their website as well as social channels. As a result, their website ranks much higher on Google, and more website visitors become paying customers at their practice.
Analytics
The last step was to track how all of these new online campaigns were performing. Using Surefire, Eyes on Norbeck used detailed reporting to see where all the new visitors to the website were coming from. They discovered that review sites drove most of their traffic as well as their new high ranking on Google, so they scaled up efforts even further across each of these areas. The result is an influx of even more new customers.
The Results
Thanks to Surefire:
Eyes on Norbeck experienced a substantial increase in leads, phone calls, foot traffic, and new customers.
They received hundreds of new reviews.
And with the convenience of a single platform, they easily post content and respond to reviews, all the while upholding their commitment to delivering exceptional patient care.
Industry
Optometry
Headquarters
Rockville, Maryland
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