Have you ever heard of geotargeting? Geotargeting ads for med spas, and all other businesses for that matter, are getting more and more popular. But what is geotargeting, how does it work, and why should you consider using it? Those are the questions we are going to answer for you. We are also going to give you some super simple geotargeting best practices and tell you the one thing that will make your geotargeting campaigns, and all your other campaigns, quicker, easier, and more cost-effective for your med spa.
Let’s get started.
What Is Geotargeting?
Geotargeting is advertising that uses location data to reach consumers. Geotargeting offers more targeted advertising opportunities to local businesses than traditional types of advertising. With geotargeting, a business can focus on targeting consumers that are in their immediate service area. This results in more relevant messaging and a much better return on a business’s advertising investment. This is because the company can concentrate its advertising on a highly relevant local audience versus advertising to a broader audience that might not be as locationally relevant.
How Does Geotargeting Work?
Geotargeting uses a consumer’s location data to contact them with relevant ads and messages based on their locality and behavior. In other words, geotargeting technology will show potential patients content, advertising, or messages based on automated or assumed information based on their location.
For example, let’s say you’ve decided to use geotargeting ads for your med spa. You run a geotargeting ad campaign and decide to show an ad to people who are within 10 miles of your clinic’s location. When a person opts in to allow location services for apps on their mobile device, the geotargeting advertising will then enable you to show them ads based on their actual location. In other words, when any consumers that have opted in enter within a 10-mile range of your clinic, any geotargeting ad campaigns you have will be automatically sent to them. Geotargeting increases consumer engagement and encourages them to visit your clinic.
Should You Use Geotargeting to Promote Your Med Spa?
Yes! Using geotargeting to promote your med spa clinic is one of the best ways to reach a targeted audience. Geotargeting ensures your ads are only seen by those who live within your local service area.
Did you know that according to Zippia, as of 2022, about 89% of all people living in the United States own a smartphone? So basically, almost everyone here owns a smartphone or other smart device with location tracking. So why wouldn’t you want to cash in on geotargeting that could bring you targeted traffic without wasting money on ads that are not as effective? Zippia goes on to say that 47% of web traffic in the United States originated from a mobile device. That means most people use their mobile devices for just about everything—including making purchasing and patronage decisions based on the messages they receive on those devices.
Super Simple Geotargeting Best Practices
Here are some best practices for geotargeting ads for med spas.
1. Target the Areas Your Business Serves
Let’s start with an easy one. Many businesses tend to lose their objectivity when it comes to advertising. So when advertising, they opt for reaching a larger audience rather than concentrating on the advertising that’s bringing them the most business. Therefore, instead of using geotargeting, many businesses opt for targeting broader areas hoping for more leads. But advertising that isn’t geographically relevant won’t generate more traffic or income and is a huge waste of your advertising budget.
That’s why it’s so important when geotargeting to select locationally relevant cities to promote your med spa services.
2. Exclude the Locations You Don’t Serve
Now you do the opposite by excluding the locations you don’t serve. Think of this as the geo-targeting equivalent of eliminating negative keywords. So you basically micro-target your desired location by targeting the specific zip codes you want to advertise in.
3. Consider the Radius You are Targeting
You might need to advertise to a radius that is further out if there are no business developments in-between your med spa and a further out location. For example, if there is nothing but open land and highways between your med spa and the closest suburb, then consider geotargeting to a larger radius.
4. Take Advantage of Extensions
Take advantage of location extensions and call extensions to make it as easy as possible for local prospects to contact and reach you.
- Location Extensions – These are ad extensions that will enable your med spa clinic to show your business address.
- Call Extensions – A call extension will let you include the phone number of your med spa along with a click-to-call button. This click-to-call button makes it easier for your current and potential patients to reach you.
- Map Marker – Along with your location and call extensions, you will also be given a map marker along with your ad text. This makes it easier for your potential patients to find your location.
You can use these extensions to target geographic locations, exclude ads from geographic locations, or refine your location targeting. This makes it easier to target patients near your address using a location extension. Then the call extension and map marker make it easier for your current patients and potential patients to contact you and find your location more easily.
5. Use Geo-Targeted Keywords in Your Ads
Using geo-targeted keywords in your ads means using only those keywords that potential patients would use to search for a med spa service in their nearby location. To do this, simply think about how a patient’s thought process might be when searching for a med spa near their location. Then you use those keywords and phrases in your geotargeted ad campaigns.
For example:
“med spa in Ashburn, Virginia”
“med spa in Northern VA”
“med spa clinic in Brambleton, Virginia”
“med spa in Austin, TX”
You can use any combination of keywords, cities, states, and any other relevant terms and phrases your potential patients might use to search for a med spa near them.
Simplify Geotargeting with Surefire Local
There is one way to make your marketing and advertising campaigns quicker, easier, and more efficient. And that’s to place all your marketing tasks onto an all-in-one platform. That’s where Surefire Local comes in with our business intelligence marketing software.
Surefire Local makes your digital marketing tasks almost effortless. Our users report a 34% average increase in SEO traffic, 82% more online reviews, and a 385% return on their investment! And we do that by providing our users with access to our proprietary artificial intelligence business software that you and your team can access, manage, and control all from a single dashboard.
We take nine of your most time-consuming digital marketing tasks and make them quicker and easier for you to perform.
Here are just a few of the features Surefire Local offers.
- SEO – Helps you get higher local search engine rankings using geo-location check-ins to post localized content. This tells the search engines what your med spa is all about.
- Online Reviews – This feature helps you generate and manage your online reviews all in one place.
- Patient Referrals – This feature will help you get more patient referrals by developing a referral program that begins with the patient’s first call and continues to their most current visit to your med spa and beyond.
- Repeat Patients – This feature will help attract and engage repeat patients using email marketing and other time-saving features your patients can use to communicate with you.
- Data Analytics – Tracking your data using our analytics suite will help you monitor your website traffic, advertising campaigns, call tracking, your social media pages, share of voice, competitor benchmarking, and more.
- Social Media – Our social media feature will enable you to control all your social media pages from one account. We also provide you with pre-built campaigns to help you engage with your potential patients.
- Content Management – This feature will enable you to generate, organize, schedule, and distribute a variety of content types and send that content directly to Google, blogs, social networks, and more across all your online channels.
- Online Advertising – Our platform will help you advertise on search engines such as Google, Bing, Yelp, social media networks, etc. And we provide you with pre-optimized campaigns that are designed to target your potential patients.
- Competitor Analysis – This feature will give you access to our intelligent search tool that will assist you with your competitor analysis and benchmarking using our robust analytics suite.
- Lead Generation and Management – This feature will help you capture and manage your leads all from a single dashboard. You can activate Google AdWords and Facebook ad campaigns that are optimized for industry-specific leads.
- Business Listings – this feature will list your med spa clinic in 70+ business directories where you can then manage and update them all from one platform.
- 24/7 Patient Support – This tool will help increase patient engagement and convert more leads through real-time chat and text features on your website. You can then manage your incoming leads, receive text notifications, and immediately follow up using any smartphone.
What’s Next?
Request a complimentary Surefire Local Demo this week. We would love the opportunity to show you just how easy and cost-effective using our platform for developing your geotargeting ads for med spas and all your other time-consuming marketing tasks can be!