Humans are highly visual creatures. We love movies, videos, games, memes, infographics. It doesn’t matter what the subject matter is, it will always capture our attention quicker and be more well-received if it’s in a visual format versus a text-only format.
Knowing that, it makes sense for you to focus your marketing efforts around visual content. But not just any old visual content — customized visual content.
How do you do that, you might ask?
Let’s find out. Let’s look at key local visual SEO strategies for med spas to amplify their online presence and attract more patients.
Understanding the Role of Visuals in Local SEO
Visual content contributes to local search visibility. This is because local brand visuals make it easier for people to remember. In addition, with visual content, there is less of a chance that someone will misunderstand your message. A picture says it all. Visuals can also evoke emotion, creating a stronger bond and encouraging more engagement with your audience. But how do local visuals fit into that scenario?
Stock Photos and Visuals Versus High-Quality Photos and Visuals
Anyone can use a stock photo for their marketing campaigns, but people have seen these same photos everywhere and have become pretty much “nose blind” to them. Whereas local visuals are like a social cue. If you use a local landmark or something relevant to your business, that is something people will recognize, pay attention to, and ultimately associate with your brand or brand location.
However, you can’t use just any visual. You must use high-quality visuals if you want to create a positive patient experience. And avoid stock-looking imagery when possible.
Let’s talk about that for a moment.
Think about it this way. If you see a picture that is blurry or unfocused, you associate that picture with something cheap or low quality. But if you see a high-quality picture or an elegantly designed graphic, you will most likely associate that with something high-quality. So don’t shoot yourself in the foot by just using some random smartphone pictures for your local marketing campaigns. Invest in high-quality, well-thought-out visuals for your practice’s visual presence.
Moving on…
Maximum Impact Visual SEO Strategies for Med Spas
Study these visual SEO strategies for med spas to boost traffic, patient engagement, and brand recognition.
Website Visual SEO Strategies
Using these website and blog strategies will help with the visual SEO aspect that will take your clinic to the next level.
Using High-Quality Visuals
Using high-quality visuals is essential. Always use relevant, high-resolution images on every page of your website. That includes the home page, the appointment booking page, the about us page, and the services page, among others. High-resolution images are what will make your clinic appear professional and reputable, and in many cases will help you stand out above those who just took a few smartphone pictures and posted them. Which happens more than you think.
Visually Engaging and Relevant Website Design
You need a website design that will grab people’s attention. In addition, you need to make sure your website design is engaging and easy to use. It’s also important that you keep it relevant to your practice. You don’t want any confusion about what it is you do.
Incorporating Local Landmarks and More
Incorporating local landmarks, local events, and the faces of your team will give potential patients a sense of familiarity. A local feeling of belonging and something they can easily relate to.
Integrating Local Imagery and Video Content
Just like including local landmarks and events, integrating local imagery and video content of the area will also help ground your business in the community. These could include local foliage, signage, building styles, local attractions, etc.
Once you have done that, you can use that local imagery and video content to turn them into blog posts.
Leveraging Videos to Tell Your Story
Craft a video that tells your practice’s story. Or have one made for you. This will humanize your practice and make it more relatable. It will help potential patients get to know you, which, in turn, will make them more likely to choose your practice over another.
You can also craft videos around local stories and community events. This will make it easier for people to associate your practice with the local community. It will also help keep your practice top-of-mind when someone is looking for a med spa in your area.
Optimizing Your Metadata
Don’t forget to optimize your file names and meta descriptions with location-specific keywords.
Directory Listings Visual SEO Strategies
Directory listings can have a huge impact on your SEO. They are also great for making it easier and more helpful when someone is researching med spas in your area. Yes, we know this task is extremely time-consuming. But stick around because we are going to share with you how you can automate this task. More about that in a moment.
Using Visually Engaging Images
Upload visually engaging images to help get your patients thinking about what they are seeing. The more they engage with your images, the better.
Showcasing Your Brand
Directory listings are a great way to showcase your services, customer support, and quality of skill through photos and videos.
Ensuring Brand Consistency
All your directory listing information must match exactly. This is important for SEO. It’s also important for consistent branding across all directories. Inconsistent information and messaging will only confuse people. You don’t want any doubt when someone (including the search engines) comes across one of your directory listings whether that listing is yours or not.
Google Business Profile Visual SEO Strategies
Your Google Business Profile is a must for a huge boost in SEO. It’s also like your digital business card.
Using Visuals to Showcase Your Business
Add a variety of high-quality photos to your GBP to showcase your business. Show everyone who sees it what your practice is all about.
Uploading Videos Featuring Your Business
Upload videos featuring your business and local events to help build brand awareness and promote familiarity.
Encouraging Patients to Include Photos in Their Reviews
Encourage all your patients to include photos in their reviews. You can help them do this by providing them with links and instructions for doing so. It will also help remind them to leave a review once they’ve left your office. Remember, out of sight, out of mind.
Social Media Visual SEO Strategies
Social media is the newspaper of today. This is where people go to get news, information, recommendations, and just about everything else for that matter.
Creating Visually Appealing Local Posts
Create visually appealing posts that are tailored to your local community. You want people to be eager to hear what you have to say. And making your posts visually appealing and full of local interest is the best way to keep people coming back. The more they see and hear from you, the more brand-loyal they become.
Utilizing Social Media for Visual Storytelling
Everyone loves a story. Stories make things more relatable and easier to understand. So make sure you are utilizing Instagram, Facebook, and YouTube for visual storytelling.
Encouraging Patients to Share Their Photos and Videos
Just like encouraging your patients to share their photos and videos in their reviews, you will want to ask them to do the same on your social media pages. Try different ways to get your patients and visitors to engage with you on social media. Again, this will help build your brand and brand loyalty.
Online Advertising Visual SEO Strategies
Your online advertising should contain consistency just like your Google Business Profile. And you can use visuals to help with this.
Incorporating Business Visuals to Showcase Your Location
Showcase your location by incorporating local lingo, landmarks, and other things specific to your area in the imagery you use for your ads.
Running Digital Ads to Drive Local Traffic
It’s also important to run ads on Google, Facebook, and other platforms. The more people see and hear about your practice, the more brand recognition you will have.
Measure and Track Visual SEO Success
If you don’t take the time to measure and track your success, you’ll never know what’s working and what’s not.
Tracking Engagement Metrics on Your Visual Content
Make sure you have the systems in place to track the engagement metrics on your visual content. We have a way to help you with that. More about that in a moment.
Analyzing the Impact of Your Visual Content on Patient Behavior
You can analyze the impact of your visual content on patient behavior by gathering feedback from your audience using surveys, interviews, or by simply just listening to what people are saying about you on social media. Pay attention to how they perceive things, their preferences, and consider any suggestions they provide regarding your visual content.
Adjusting Your Visual Content Strategies Based on Performance Data
Once you have gathered your feedback, you can adjust your visual content strategies based on the feedback you received. Then you simply rinse and repeat.
Final Thoughts
Today we have given you strategies for localizing your online presence through visual content. This can be done by utilizing website and blog strategies, incorporating directory listings into your visual SEO strategies for med spas, adding high-quality photos to your Google Business Profile to showcase your business, using social media, and online advertising to create further visual impact and brand recognition. Together, these strategies can help take your med spa to the next level.
What’s Next?
If all that sounds a bit too daunting, please keep reading. We are going to show you how you can do all of this and more by simply using our all-in-one marketing platform to manage your marketing activities.
Surefire Local Can Help with Localizing Your Online Marketing
Surefire Local specializes in helping small businesses with localized online marketing by creating local signals across a variety of platforms and profiles. And this includes visual SEO strategies for med spas. This is what makes it easier for new patients to find you.
But what exactly is Surefire Local, and what can it do for me?
What Is Surefire Local?
Surefire Local takes the most important and time-consuming daily marketing tasks and places everything onto a single dashboard and automates most of them for you.
Here is what you will get with Surefire Local.
Website / Local SEO Optimizations
Our platform helps you easily create geo-tagged content that is published on your website, blog, and social media profiles.
Directories Management
It allows you to claim, edit, and publish new content like photos or a special offer for your business across 80+ online directory listing platforms.
Content Marketing
The platform gives you tools to create locally targeted and relevant content on your blog, Google Business Profile, business directories, and social media profiles.
Social Media Management
It provides you with tools for scheduling posts, tracking engagement metrics, and responding to comments all from a single dashboard.
Local Online Advertising
Working with an online ads strategist, you’ll be able to launch ads that are designed to only attract the attention of patients within your service area.
Analytics and Reporting
Our platform adds transparency to your campaign performance and makes it easy to see how much revenue your marketing dollars are generating. It will also make AI-generated recommendations on specific actions you can take to see improvements.
Educational Resources
We have a vast library of educational content, from webinars to blogs, designed to help small businesses learn everything there is to know about local online marketing.
Attend a free Surefire Local demo today!
We hope you have enjoyed this article about visual SEO strategies for med spas.