Do you want the ultimate guide to setting up your Google Business Profile for your roofing business? These steps and tips will help you with Google Business Profile optimization. Understanding how to set it up and optimize it will help your roofing business improve visibility in search engines, increase leads, and build a stronger online presence.
What Is a Google Business Profile for Roofing?
A Google Business Profile (GBP) is a directory listing in the search engines that Google uses to help position companies that can provide important services to searchers within their geographic area. By securing your GBP for your roofing business and optimizing it with photos, contact information, reviews, and posts, you can help more consumers within your local community find you.
GBP is a free service provided by the search engine. However, several steps are required to set it up and optimize it so that your business stands out from the other roofing companies in the area.
Your GBP for roofing companies offers several benefits:
- It improves your chances of being in the Map Pack, a section of 3 listings for roofers located close to the searcher’s location.
- It enables potential customers to find your business, learn about it, and contact you directly for a quote.
- Your GBP creates trust, builds your brand, and contributes to your roofing company’s local SEO.
If you have not done so yet, you can get started by visiting Google Business Profile now. There, you can set up and manage your GBP for your roofing company in a matter of minutes.
A note to keep in mind: A Google Business Profile for roofing company leads is possible, but you have to optimize it, not just create a basic listing. There is competition in your area that wants to be in that Map Pack as well. Through several specific strategies, you can reduce the risk of those companies getting your business.
Get Your NAP Just Right
In roofing, Google leads will come from your GBP if you create a simple way for people to find and interact with you. That means you need to start with clear, accurate information.
Your Name, Address, and Phone number (NAP) are a good starting point. This must match across all of your online citations, including your GBP and social media site addresses, any directory listings you have with associations, your website, your LinkedIn, and any other digital presence your business has.
It is critical to verify the accuracy of all citations of your business. When you do, this enables Google to build a more comprehensive understanding of your business.
Build Your Profile
Your GBP profile allows you to communicate with your prospective clients about the services you offer. When your company’s name shows up in the Map Pack, you want them to instantly know what you have to offer and why they should call you. There are a few key components to focus on to ensure your profile is optimized to achieve this.
- Ensure your branding comes through. This is a direct representation of your business. Ensure it communicates that clearly.
- Incorporate keywords to boost local SEO. That may include a list of cities you routinely service and words describing your service, such as “roofing repair in Austin.”
- Incorporate advantages your business offers to others. For example, it is critical that your profile stand out with your competitive edge. This may include affordability, green solutions, or other specialized roofing services you offer.
- Incorporate mission statements, remembering to focus on that local focus with keywords. Include terminology that helps readers know you’re local to them.
- Your profile description should be accurate and updated often. Don’t be misleading, but be direct about what you can do for your customers.
A GBP for a roofing company is a core component of your online presence. Make it shine. Take the time to learn as much as you can about local SEO to create a strong presence (we’ll provide more tips along the way).
Add In the Photos
Not all roofing companies have big office buildings with impressive features. You don’t need them. Instead, in roofing, Google leads are more likely when you build a visually impactful profile. You can include a number of videos and photos in your profile. Here are some items you may want to include:
- Your company’s logo and branding. Whether it’s on the side of your truck or the logo from your website, make sure there’s some type of visual element that makes your business easy to recognize.
- Incorporate photos of your team. Potential clients want to see who is coming to their home. That also creates an instant level of connection and personalizes your company.
- Before and after photos. Consumers are visual, and as visually inspired buyers, you’ll want to show them the best of the best of your work. Incorporate photos of authentic projects you’ve completed.
You can include photos of the services you offer, projects you’ve wrapped up, and people working. The key here is not to use stock photos. Consumers want authenticity when hiring a home service provider like a roofer.
Build Roofing Google Reviews
Once you have your profile in place, make it work for you by encouraging reviews. In roofing, Google reviews on your GBP are one of the most valuable tools you have to encourage people to choose you for their big home renovation and updating projects. Reviews are very visible in the Map Pack. Searchers will gravitate to those who have 4.5 to 5 stars listed.
The problem many roofing companies have is that they don’t have any reviews or not enough to make a substantial difference. However, because your reviews on Google Business Profile are so critical, it’s worth putting some extra time into getting them. There are several simple ways you can build your reviews:
- Ask your most recent customers to provide a review. To make it as easy as possible for them, send them an email or a text message with a link to your Google Business Profile for the roofing company. That makes it effortless to get authentic reviews.
- Are you sending out follow-up emails to your customers in the days or weeks after the project? Not only is this a great way to get referrals to your business, but it’s also an opportunity to request a review. Send that link directly to them.
- Are you doing an after-project inspection? As you walk around the yard with your customers, ask them if it’s okay for you to send them a link to your GBP so they can leave a review.
Once they begin to come in, you need to ensure you respond to them. If you get a positive review, leave a note on that review thanking them and showing genuine personalization. If you receive a less desirable review, don’t get defensive. Instead, create a statement that encourages the person to contact you so you can follow up and improve the situation if warranted.
Answer Questions
SEO for roofing companies is really important, even in your GBP. There are so many roofing companies local to you that you need to stand out. One way to incorporate a bit of local SEO into your GBP is to use questions. When someone asks you a question about your GBP or if you receive routine questions about your services, answer them and drop in city names and terms like “near me” in the answers. Here are a few common questions you may wish to answer that could help you get more leads:
- What roofing services do you offer in Dallas?
- Do you offer reroofing or roof replacement?
- What brands of roofing do you use?
- Can you help with a roof repair for leaking roofs, missing shingles, or broken gutters?
Answering questions like this helps you give people information in short bursts of data while also putting in place a few additional keywords.
Update, Optimize, and Interact
A Google Business Profile for a roofing company is a liquid asset. That is, you need to work at it on a consistent basis to remain competitive. Google leads from your GBP are more likely when you routinely update it, such as:
- Updating company hours when they change
- Incorporate specials that fit with the season
- Provide engagement through Google reviews
- Ensure your company’s services are clearly optimized
- Check stats and manage your leads as they come through
By building and managing your Google Business Profile, you’ll be well on your way to creating a strong representation of your business and why consumers should call you when they need a roofer. There are numerous steps to take, but there’s also help available.
Your Google Business Profile is the core of your online presence as a roofing company. Let Surefire Local help you optimize and grow it. To learn more, set up a free demo now.