TikTok has quickly become one of the biggest social media sites in the world, overtaking older platforms like Facebook, Snapchat, and Twitter. This app allows creators to film, edit, and share short videos with just about everything being the subject. Comedians, dancers, artists, reviewers, and businesses from every industry have turned to TikTok to connect with audiences, showcase the fun parts of their business, and gain new followings.
A TikTok marketing strategy for chiropractors can be particularly successful if done correctly. TikTok allows you to share things with your audience, like behind-the-scenes information, your staff, different adjustments, and patient reactions. All of these categories are finding great success on social media, and you can do the same. In this article, we’ll help you understand how you can get started on TikTok and help you put together a TikTok marketing strategy for chiropractors that works.
Why TikTok?
Chiropractors can find incredible success on TikTok. The “For You” page of TikTok uses an advanced algorithm to show users the content that they think they will enjoy. So, if a user likes one of your videos or comments on it, you can be recommended to them again and again. Many users are fascinated by the sound or reaction a patient has to an adjustment, which can lead to them getting many recommended videos from chiropractors.
In order to gain trust and increase your visibility among audiences on TikTok, you need to put out videos that are fun, engaging, and interesting to viewers. This may seem overwhelming, but you will soon find that being active on TikTok is incredibly enjoyable and a great way to spread the word about your practice and your services.
Things to think about prior to getting started on TikTok
Before you get started on TikTok, there are a few considerations you need to keep in mind. TikTok is very different from other social media platforms, and it takes a different approach than you have with your other social media marketing. Therefore, you need to make sure that you have thought through these considerations before you begin.
What Content Will You Create?
There is a wide variety of content that you can create on TikTok. You can showcase the personalities of your staff members, show audience reactions to adjustments, explain the medical reasoning behind procedures, or take things in a completely different direction.
No matter where you take your content, however, you will want to make sure that you remain consistent. If you gain an audience with reaction videos, you don’t want to suddenly become a behind-the-scenes sitcom or a medical advice channel. Decide in advance what kind of content you want to create so you can have a theme for your channel and your videos.
Can You Sustain an Active Presence?
TikTok rewards creators who are actively posting videos on TikTok. If you only post once in a while, the algorithm won’t know when to promote your videos and channels, and you can find yourself ending up on fewer and fewer “For You” pages. In order to get the most out of your marketing strategy, you need to regularly post on your channel.
If you don’t have the capacity to have an active presence, you might want to readjust your strategy. You can try building up a library of drafts to post throughout the week, or maybe rethink your staff responsibilities to find space in the workload for your team to add TikTok to their responsibilities.
Will You Be Able to Have Fun with It?
TikTok is a platform that thrives on creativity and fun. The quick scrolling feature allows users to quickly scroll away from a video that doesn’t capture their attention in a few seconds. This means that you need to be fun, engaging, and entertaining to audiences. If you don’t think you can do it, then TikTok might not be the best investment for your marketing dollars.
However, if you do think that you can have fun with your video creation, you’ll have a much easier time finding success on TikTok and gaining more followers. Once you gain a following, you’ll likely be able to hold on to those followers for a long time, which increases your odds of being featured on new “For You” pages.
5 TikTok Strategy Essentials
Now that you have an idea of what it will take to find success on TikTok, let’s dive into some of the specific ways you can improve your TikTok marketing strategy for chiropractors. This is a great way to begin building your audience, spreading awareness of your services, and gaining new customers on TikTok.
Customize Your Profile
You want your chiropractic business to be able to stand out from competitors. Customizing your profile with a profile picture, short bio, and relevant links can help you stand out from the competition and create your own TikTok brand. You can also include important information like where you are located and how new clients can reach your practice.
Brainstorm Content Ideas
Once your profile is created, you can begin to brainstorm different content ideas that will engage your audience and make your videos interesting from start to finish. You want to ensure that your content is unique, authentic, and informative while being creative and interesting. Here are a few common content ideas that work well for chiropractors:
Client Reactions and Testimonials
Watching someone’s reaction to a loud adjustment or a sudden movement is an interesting type of video to make that people love to watch. You can also get a testimonial video after the fact about how enjoyable the experience was for the customer.
At Home Tips
Many people are dealing with low levels of body pain every day. You can offer at-home tips that help people stretch and ease pain without any equipment. This helps expand your reputation as a thought leader in the industry.
Before & Afters
You can showcase the “before” profile of a patient and the “after” picture to show how your adjustment and treatment have helped the patient.
Educational Info
Giving details about treatments and adjustments and why they work can be interesting and informative to your audience members. That helps them become more interested in the industry.
FAQs
Some people are confused about chiropractors and what they can expect when visiting a local practice. You can answer FAQs to reduce the uncertainty people have about the industry.
Hashtags
Most people on TikTok don’t search for anything specifically, and instead, allow the algorithm to decide what content they see. That means you need to get creative with your broad and your niche hashtags.
Plan a Content Calendar
Coming up with an idea for a TikTok video each day can be draining. Planning in advance with a content calendar allows you to think strategically about the content you create rather than scramble to put together a video. You can plan out longer campaigns, multi-part videos, and even specific videos for different events and holidays.
Engage in Comments on Other People’s Videos
Another way to spread the word about your practice is to engage with other creators’ videos. Commenting and conversing with others in the comment section of other videos allows you to get your name seen by other people and showcase even more of your brand’s personality. For example, you could comment something like, “We could help you with that!” on a comedy video where someone falls is a fun and interesting way to engage with other audiences.
Request a Demo of Our Business Intelligence Marketing Software
Engaging your audiences on social media platforms like TikTok has never been easier. With the help of the Surefire Local business intelligence marketing software, you can gain important insights into your client’s behavior and actions with the help of advanced analytic reporting. This will help inform you about what content your audiences enjoy engaging with and what they really want to see from you, which can help develop and expand your TikTok marketing strategy for chiropractors.
You can also use Surefire Local to free up your calendar by giving you the tools to manage all of your online marketing activities from one platform. Everything from reputation management to social media to your Google My Business Profile can be run through Surefire Local, saving you the hassle of logging into different programs and trying to remember different passwords. Surefire Local helps you take your business to the next level with website analytics and lead management tools. No matter what you want to accomplish with your marketing, Surefire Local is here to help. To get a demo of the Surefire Local platform, click on this link. We’ll help you explore all of the benefits of Surefire Local and explain how it will help you accomplish your marketing goals.