Welcome to the scoop, where Surefire spills entertaining news and cures your digital marketing blues. Check back every other week to get the latest.
Inspiration
“Time is what we want most but use worst” – William Penn
Everyone wants more time in the day…but maybe we should realize that we could use our time better. Think about a time when you accomplished so much in one day because you set out to do something with intention and attention.
How to Overcome Industry Competition
Let’s face it, competitors are everywhere. But it’s how you distinguish yourself and build your business story that matters. Here are some quick tips on how to overcome industry competition:
-Know your competition by identifying them, what they offer, and what their strengths and weaknesses are so that you can identify the areas that you need to compete in.
-Differentiate yourself by giving prospects and customers and reason to come to you and not your rival.
-Be the best at what you do.
-Look to the future for growth opportunities, like keeping up with new products in your industry or investing in new technology.
FAQ
How can I get and stay ahead of my competition without going over my budget?
Spending your marketing money efficiently can not only increase performance but can help you outspend your competitors. At Surefire Local, our digital marketing experts strive to help small home service businesses make smart marketing decisions without sacrificing their budget. Our all-in-one platform has helped thousands of contractors get ahead and stay ahead of their competition.
Surefire Bloopers
Are you attending any events this summer? In July, we will be at the Florida Roofing and Sheet Metal Expo. If you’re not local, consider taking a trip to the Gaylord Palms Resort in Orlando, FL. The event is FREE for all roofing professionals…We are 1 of the 220 exhibiting companies in the largest regional roofing show! We hope to meet some new and familiar faces.
See Your Competition
It’s nice to know the competition, right? Be the first to take a look at our one of a kind technology platform that lets you see your success against your competitors. You can book 15 minutes with a marketing expert if you want to see for yourself.