Every second, 11 people use social media for the first time. If you read about as fast as the average person does, eight new people will have joined a social platform in the amount of time it took you to finish this sentence. That’s mind-blowing!
If you think of the sheer number of people on Facebook alone, the pressure to make a great first impression can become overwhelming. What if they stumble across your page and aren’t impressed? What if your reviews are less than stellar?
The good news is, it’s not that hard to make social media work to your advantage. We’re not saying all of it is easy or that there’s a magic formula to it; just that the fundamentals are fairly straightforward and can help you get results.
So here’s a basic social media action plan to implement in your home improvement business, if you haven’t already started. Get a free social media guide for home improvement contractors for a more detailed action plan to incorporate social media into your sales strategy to get more jobs.
The Home Improvement Contractor’s Social Media Action Plan
1) Create and share interesting, educational content.
The point of this is to showcase your expertise and position yourself as an expert in your local area. What kind of content, you may be asking? Think videos, photos, GIFs and blogs. Visual content tends to get the most traction on social media but mix up your method of delivery to fit the message you want to convey at any given time.
A general rule of thumb: if you think the content is boring and not worth your time, your audience probably will too so don’t waste your time sharing it.
2) Ask for and respond to reviews.
Reviews are one of the reasons social media is so valuable to businesses. They get tons of direct exposure and can help elevate your visibility on social media platforms. 68% of users claim they go straight to a business’s social media page to read reviews—it’s simply part of the new customer journey.
To make reviews work for you, encourage satisfied customers to leave feedback and make time to directly respond to all the reviews you receive, good or bad. With Facebook’s recent change to recommendations, it makes it a lot easier on homeowners to write a yes/no recommendation for your home improvement business.
3) Showcase your brand and employees.
People on social media want to engage with others, not faceless brands. It’s a good thing social media is itself the best vehicle to showcase your personality.
Do this by giving customers a fun peek at what goes on behind the scenes, putting the spotlight on members of your team and telling meaningful stories that demonstrate what you value as a company. Visual, video and real-time content work best.
4) Consider social media advertising.
Social media advertising is known for its cost-effectiveness and profitability. Benefits include ease of use, support for existing content, measurability and outstanding targeting. Advertising on social media and Facebook, in particular, is a good “next step” if you want to grow your online presence, increase your following, and score more leads.
Need Help?
Surefire Local takes the mystery out of digital marketing so you can effectively generate leads and increase sales. Our marketing software puts you in control of your web presence by empowering you to run all digital marketing efforts from a single, easy-to-use platform that can be accessed anywhere.
Text or Call 571.327.3391 or email marketing@surefirelocal.com today to get a complimentary consultation of your online presence. Together, we can build a personalized, data-driven plan to help you get more local jobs.
