The results your med spa produces for your clients are fantastic – there is nothing quite like the smile on their faces when they can see and feel the results of these techniques and methods. When it comes to marketing your med spa, make sure it’s visual. Display ads allow you to capture the attention of would-be patients by providing them with an impressive, even beautiful, display of the work you do, encouraging them to take action and book an appointment.
If you have not attempted to use them yet, these display ads best practices for med spas can help change the game, allowing you to build graphics and visually impressive content designed to reach your patients.
What Are Display Ads?
Display ads are a type of marketing tool designed to create a visually impressive display. They are meant to be engaging, attention-grabbing graphics or some type of ad creative that targets your audience and what they are looking for when choosing a service you offer.
Display advertising can be used in various ways with the goal of drawing in people from websites, social media platforms, and other ad-focused locations. They can include:
- Text-based ads
- Image-based ads
- Visual ads
- Graphic ads
The goal is to create an interesting ad that people click on to get to a landing page where they learn more about your med spa, the services you offer, and the benefits of booking an appointment with you. The term display ads can refer to a range of ads beyond just those you place on social media. For example, they can include banner ads, some of the oldest types of online advertising used, intersital ads, which are those that are on web pages of your site or app, and rich media ads, which allow people to click on them, add content to them, or embed videos. Video ads are another form of display ads as well.
As you can see, you can use numerous types of display ads, but why should you invest in their creation, placement, and overall use as a component of your marketing?
The Benefits of Display Ads Are Critical to Remember
When you use display ads best practices for med spas, you are likely to see a number of significant improvements to your campaigns. Some of those benefits include:
- Reach: Display ads allow you to reach your audience with a very specific message. Most are very targeted, which means your med spa is able to provide helpful information to those who need it the most.
- Attention-grabbing: In short, they stop people from just scrolling by, giving them something to capture their eye and read. With the right message, you can use these ads to create valuable content people need and want to use.
- Paid search: Display ads can be a component of your paid search campaigns, and in that way, they are typically a pay-per-click strategy, which means that you pay for them only when someone clicks on them. This allows you to be a bit more cost-effective when advertising your services.
When you place display ads in the right place to attract people who are most likely to become your paying customers, they can work very well and provide a strong ROI.
Common Types of Display Ads Your Med Spa May Use
Numerous types of display ads are used today. For most med spas, there are a few types that stand out well:
- Site placement: These are ads that are positioned on a website. It could be your website or another website. Consider banner ads to fit into this type of ad.
- Contextual ads: These ads are placed on websites and pages that relate to the content of the ad. For example, if your med spa offers skin treatments, your ads are displayed on pages that may discuss those conditions.
- Remarketing ads: These ads allow you to respond to what people are already looking for. The ads will appear on social media, in apps the user is engaging with, and on websites that users visit after they leave your site. This allows you to bring them back to your site.
Display Ads Best Practices for Med Spas
Now that you have some idea of what display ads are and how they are used consider these strategies for improving their overall performance.
Message
Ensure your message is clear. The most effective ads are those that intrigue something, giving them just enough information to encourage them to take action and click through. Your display ads have to have a clear and compelling headline to make this possible.
Design
Whether through photos or graphics, display ads have to be easily eye-catching and worthy of someone’s attention. Creating a visually appealing ad for a med spa could simply be providing a before-and-after photo of your services. You can also provide information about a product in a graphic to show why it is the best solution for a person.
Choose an animation or a relevant image that can clearly communicate your message. For example, imagine breaking down just how simple a skin care treatment can be by using an animated video that shows exactly what a person can expect.
Color
Don’t overlook the image quality. A clear image is important, but one that offers color that is vibrant and engaging helps it to stand out. For example, you may want to have an image that’s bright colors with a color-contrasting call-to-action button so that people see it and react to it, knowing exactly what you want them to do.
Targeting
Another important best practice for med spa display ads is to ensure your targeting is on point. Med spas have a very specific clientele, depending on the products and services you offer. If you are targeting the anti-aging market, the skincare market, the all-natural products market, or one of many others, you need to be sure your display ads clearly represent those who you hope to draw in. You want to break down the key demographics of your ideal customer so you can create a poignant, highly effective ad.
Website
In addition to the use of display ads, also couple this with building out a strong, optimized website that can drive more conversions. That is, when someone clicks on the display ad and lands on your website, you want to provide a very effective, sales-oriented, and action-based strategy for them. This will allow them to get to your website and then take action to book an appointment.
Accessible
Keep in mind that today’s med spa client is likely booking your service on their smartphone. As a result, all of the display ads and website content you create need to be mobile-friendly. If you miss the market here, it could mean people cannot take action even if they want to do so.
Authenticity
As a med spa, a lot of what you do revolves around building meaningful relationships with your clients so they come back to you numerous times. For that reason, ensure your ads are not so bland or so impersonal that they are no longer friendly and welcoming. In short, you want your brand to come through your ad. Be sure your ads actually build your personal brand, create a memorable impact about your brand, and aid in developing your reputation. This builds customer trust from the moment they see the ad.
Measure
Finally, all display ads can be tracked. That means you can see what works and what may not be working as well for you. Measuring the functionality and effectiveness of your display ads is a core component of the process. You should measure to ensure:
- You are reaching the right demographics for your products
- You are seeing a click-through rate that’s improved
- Bookings are actually coming in directly related to your ads
- Your ads are generating actual interest
More so, you can measure and then make changes and adjustments to ensure your ads are consistently improving, leading to more bookings and better opportunities to build your brand.
Attend a Surefire Local Marketing Platform Demo
These display ads best practices for med spas can be an empowering opportunity to help you build out the success of your next marketing campaign. As you consider how you will market your products and services and build up your appointments, consider the importance of creating on-target, highly effective display ads. You do not have to do this work yourself, though. We can help you.
To get started, check out what we have to offer. Our marketing platform provides you with the business intelligence marketing software you need to build and manage your display ads at a fraction of the cost of other tools and much less than what agencies charge you.
To learn more about how it works and how it could meet your needs with all of your online marketing activities in one place, request a demo now.