Generally speaking, most of your prospective clients will discover your practice for the first time via a search engine. They’ll open their browser, search for “chiropractor near me,” and start to wade through the results until they find one that they feel can help them solve whatever challenge they’re facing.
Statistically speaking, that means they’re likely to find you via Google, which holds a 91.37% market share on global searches as of 2024. When they do that, one of two things will happen. At least 50% of all clicks will go to one of the top three results, but probably closer to 60%. Hopefully, for you, your chiropractor website will be among those first three results.
But more often than not, people will see your Google Business Profile first – Google’s online take on the Yellow Pages designed to help establish and maintain your local results. Taking advantage of your Google Business Profile starts by being proactive in terms of how often you update and how well you maintain your Google Business Profile. Let’s dive deeper into what this really looks like.
Claim and Verify Your Profile
Always begin by claiming and verifying your profile. If you don’t take ownership of your profile, someone else might. Doing so allows you to make changes like updating contact information, adding new descriptions, and embracing multimedia elements like photos whenever you’d like.
In terms of Google Business Profiles, becoming verified can be a great boost for local search visibility in particular. Remember that one of the factors Google will always use to determine search engine results pages is authority. What could be more authoritative than a business listing that is actually controlled and edited by the business in question?
Not only are about 46% of all Google searches local, but about 50% of smartphone users will visit a store within just one day of performing a local search. So from that perspective, Google Business Profile SEO strategies for chiropractors can give an almost immediate boost to your larger search engine optimization efforts.
Complete and Accurate Business Information
While you update your chiropractor practice’s information on Google, pay particular attention to NAP – Name, Address, Phone Number.
Your name on your Google Business Profile needs to look identical to the way it is presented on your website, on your social channels, and on other business directory listings. If there are multiple phone numbers, decide which one is your “main” one and only use that. Keep everything as consistent as humanly possible in as many places as you can.
Accurate information gives people a sense of security when they search for their next chiropractor. If your business is called different names on different directories, people might not realize they’re all referring to the same place. If they do, they might start to question just how trustworthy you are.
Accurate information again helps local search rankings, which is essential considering this is how a significant number of new patients will find you for the first time.
Engaging Business Description
Your Google Business Profile provides the opportunity to write descriptions for each of the services your chiropractor practice offers. Try to make these as compelling as possible. Don’t just rely on clinical language, really help people understand the benefits they’ll get from seeing you that they won’t be able to get elsewhere and that they certainly couldn’t match on their own.
These descriptions also give you another chance to incorporate as many relevant keywords as possible for local SEO purposes. Just be sure to keep your descriptions concise and informative. Nobody wants to read a 250-word description of a service on Google. Keep things short, sweet, and to the point.
Utilize High-Quality Visual Content
If your chiropractor practice’s Google Business Profile is filled with text alone, you’re actually doing yourself a disservice. Part of the goal of this profile is to help you stand out in a crowded marketplace. One of the best ways to do that is to add as many appealing photos and videos as possible. Help people visualize what you do and what types of results they’ll see after they book an appointment.
This is absolutely one of those situations where the old saying of “a picture is worth a thousand words” applies, after all.
Just be sure to follow the guidelines for adding engaging visuals to your Google Business Profile.
- Photos will need to be within certain dimensions that may change over time, so make adjustments if necessary.
- Make sure the file is in the JPG or PNG format.
- The file size can only be between 10 KB and 5 MB.
Use this all as a chance to showcase not just your chiropractor practice, but also your team, and your unique blend of services as well.
Managing and Responding to Customer Reviews
One of the great things about having a Google Business Profile at all, especially for a service-oriented business like a chiropractor practice, is that customers and clients can leave reviews directly on it for others to find.
Never underestimate how significant positive reviews are for establishing your local reputation. According to one recent study, over 99.9% of people read reviews when they shop for virtually anything online and a full 96% of them say they specifically look for negative reviews before making a purchasing decision.
As you encourage satisfied patients to leave you reviews on Google, try to nudge them in a very specific direction. Let them know they should go into as much detail as possible. If they can utilize the opportunity to work in not just your location but also any local lingo that might be relevant, that’s even better.
Implementing Local SEO Strategies
Research has indicated that “near me” searches for businesses have increased by a full 17% in the last five years. Much of this has to do with the fact that about 49% of people say they prefer buying from stores with a local presence.
This is why you should always be doubling down on these Google Business Profile SEO strategies for chiropractors and integrate local keywords into your business description as often as possible. Add relevant service areas and other location-specific information to really stand out. You can never get too specific or too niche to that end.
You should also not underestimate the impact of local SEO and how an optimized profile can help when it comes to appearing in the Google Map Pack. Part of the reason why is because Google makes it easy to tap on directions and head straight to a business location.
If someone finds your chiropractor practice via your Google Business Profile, they’re probably doing so on their smartphone. This means there is a good chance they’re already in their car. At that point, tapping “Get Directions” will show them how to come straight to you – which is an opportunity you do not want to pass up.
Utilizing Google Posts for Updates
If you’re launching a new promotion soon, or if you’re making any announcements about changes to your business hours or other things of that nature, always use Google posts in order to do so. Again, this makes the information in question highly visible via the Google search results, which is likely how someone will find you to begin with.
As you do this, make sure you work to maintain consistency in updating your posts to help both existing and potential customers stay informed. This allows you to communicate directly with your local customers, improving your customer experience along the way. It’s also another opportunity to engage your customers through elements like video and photos, which can help differentiate you from your competitors.
Implementing Attributes and Services
Always utilize “Attributes” to highlight some of the unique features about your chiropractor practice. The example that Google gives involves using “Attributes” to specify what type of payment options you offer, or any accessibility options that make you unique. Are you a woman-led business or served in the military? Any chance you have to make yourself stand out is one well worth taking.
This is the same reason why you should add as much detailed information about your services as possible. Don’t just say that you’re a chiropractor firm that does X, Y, and Z. Make those three separate descriptions and devote 100 words or so to outlining the real, tangible benefits that people will get.
Encouraging Customer Interaction
Finally, you need to see your Google Business Profile as what it really is: an opportunity to engage with existing and prospective clients.
Encourage customers to ask as many questions as they’d like and use Google to do it. That way, prospective patients will be able to see how helpful you are and how willing you are to communicate with people anywhere, at any time.
This is a great way to build a sense of community through customer engagement. Over time, it can help create a deep sense of loyalty as well.
Surefire Local: Taking Your Google Business Profile to the Next Level
In the end, we fully understand that your Google Business Profile is just one small part of the much larger story that is your chiropractor practice. These days, successful digital marketing involves a series of techniques that all add up to so much more than just the sum of their parts.
But rather than force you to utilize many different tools to accomplish these tasks, we’ve built an all-in-one platform that helps bring everything together. With Surefire Local, you don’t just get to effortlessly manage your Google Business Profile. You also get access to advanced functionality that lets you:
- Create geo-tagged local content via check ins
- Publish social media, website, and blog content with ease
- Manage your business information across all directories (80+ platforms!)
- Upload new photos and other multimedia content to your website and online profiles
- Request new reviews (and respond to the ones you already have)
- Answer questions from real clients
- Monitor engagement and customer interactions
- And more!
Ultimately, this is all about two things. First, we want to make the process of managing your Google Business Profile as easy as we can so that it can become the cornerstone of your digital marketing efforts the way it was meant to be. Second, we want to free up as much of your valuable time as possible so that you can focus on more important matters, exactly as it should be.
If you’d like to find out more information about Google Business Profile SEO strategies for chiropractors, or if you’d like to see what our platform can do for you, please don’t delay – click here to attend a Surefire Local demo in your area or contact us today for more.