Managing a small local services business comes with more than enough challenges—from managing payroll to complying with local regulations. Small business marketing should be the easy part. But with disjointed marketing platforms that don’t communicate with your small business software, you face duplication of efforts, inconsistent timing and messaging, dirty data, and way too much time spent trying to implement a cohesive local marketing strategy.
As a result, the best-laid plans fall apart within a month. And you don’t see the new customers that new tool or tactic promised to deliver. That’s where having a single platform committed to helping small, local businesses strengthen their online presence and reputation can make all the difference.
What Is Surefire Local?
We believe growing your business should feel empowering, not overwhelming. That’s why we’ve designed an all-in-one marketing platform that brings clarity to your marketing efforts and the confidence to grow your business profitably.
Whether you’re managing leads, building your reputation, or crafting your next campaign, Surefire Local gives you the tools to succeed—all in one place – and is built specifically for local services businesses such as law firms, personal trainers, roofing contractor, veterinarians, and even more industries.
Bottom line: This all-in-one platform contains all the tools local companies need to build a professional brand, increase visibility, strengthen trust, and convert it all into a growing client base of loyal customers. All while precisely targeting high-value locals and slashing the time and money that many local companies waste by not localizing their marketing efforts.
How would your marketing look if you had all of these tools in one place, working together cohesively to amplify your online presence?
- Website Management
- Local SEO
- Digital Ads
- Lead Generation Tools
- Online review Management
- Text Message Marketing
- Local Content
- Local Citations and Directories
- Cross-channel Analytics
Get more quality leads. Increase revenues. Generate more repeat business. Dominate the search results. This isn’t a pipedream for a small operation like yours. An all-in-one platform puts this within reach.
82% More Online Reviews
On average, small businesses using Surefire Local have 82% more reviews. Why does this matter?
99.9% of people now check reviews when considering buying something online—including scheduling local services. They need to see more relatively current and mostly 5-star reviews to trust your brand and to choose you. Plus, having more reviews for local customers signals to search engines like Google that you’re a trusted business in your community. It can directly impact your search visibility, further improving your online reputation.
Automate Review Requests
Surefire Local helps you automate review requests using both text and email to generate more reviews from happy customers. It also shows you how to claim and optimize key local and industry business profiles to become more visible in text and voice searches.
Manage Your Reputation Professionally and Timely
Track new reviews so you can respond quickly and professionally. You can address situations before they blow up out of proportion and delight your customers, keeping them loyal.
Get More Out of User-Generated Content
View and share user-generated content created on your profiles and around social media to showcase your connections and appreciation within the community. This online activity helps others sing your praises—which is much more effective than tooting your own horn.
Do More Online with Less Effort
Now, it might seem like you’d have to spend all day online looking for these opportunities. But when you have a single small business tool that identifies these opportunities and helps you quickly take advantage of them, you can market in less time while reaching more likely customers.
34% More Organic Search Traffic
Let’s face it. It doesn’t matter how much traffic you get if you’re attracting the wrong people. You need more locals to visit your site because they are within proximity to become customers. All-in-one local marketing software like Surefire Local helps you localize your presence to stop wasting time and money with people who will never become customers.
Localize Your Website
Get help optimizing your website with the most locally relevant terms. Gain insights into how locals are finding services that you offer online and use it to build an effective, streamlined local SEO strategy.
Create Localized Content
Creating local signals around the local internet communicates your localness and trustworthiness to both search engines and potential customers. The more robust these signals, the more likely you will become a top-rated business in your industry—to generate more customers and grow your revenue.
Create regular profile check-ins in seconds with the app. Automate location tags on your posts to further communicate how integrated your company is in the local community.
Surefire Local’s tools help you identify opportunities to create these signals and leverage them to grow your presence.
Perform Local Research
Use the embedded local research tools to learn what kinds of local content will give you the greatest bang for your buck. File hosting within the platform makes it easy to create, organize, and store content for publishing and repurposing.
Track and Test
Analytics tools simplify the tracking of your organic and paid search ad performance to enhance your overall results and continually improve your ROI.
Know Where Revenue Is Coming from
By integrating your marketing channels within one comprehensive tool, you gain insights into:
- Where new leads come from
- Where the best leads come from
- Which channels deliver the most revenues
- How channels work together to guide a lead through the buyer’s journey
You can use what you learn here to improve click-through rates, frequency, content types, and locations to get better results—and save time/money doing it.
Get More Out of Social
Social media can be a powerful tool to reach your community when you localize content consistently. Create and schedule social media posts to engage existing customers and reach new customers. An all-in-one tool lets you create that post once and post it across platforms simultaneously. Now, every post reaches more people in your area.
Turn Social Media Engagement into Real Leads
Social media can be a garbage chute—a complete waste of time—if you use it wrong.
Talking at people, being overly promotional, not localizing content, creating content people don’t care about, or failing to convert engagement into actual leads—these are common mistakes people make when trying to “socialize”.
Use your small business software to build inquiry forms that seamlessly integrate with social media to turn your followers into paying customers.
Expand Your Reach with Social Ads
No local small business creates a profile and instantly has 1000s of followers. It takes time to build a following. Unfortunately, having a small following makes it harder to build one. For this reason, it’s important to actively start getting locals to follow you on their social media platform of choice.
Strategically use social media ads to grow this presence, increasing the gravity of your social media presence to attract followers naturally. Rather than using ads for direct selling, leverage them to make people aware of your local profile and how you’re helping people within the community.
Retargeting ads can bring people who have already visited your profile or website back, increasing their awareness of your existence and the chances they choose to follow this time. Post boosting to lookalike audiences and targeting the friends of people who’ve liked your posts can engage a new audience.
An all-in-one platform helps you manage these ads and integrate paid advertising into your local social media strategy.
Geo Target to Increase Relevance / Cut Costs
Don’t forget to localize your organic and paid social media with geo-targeting tools that allow you to target down to a zip code or radius and geo-tagging that helps people identify where you are.
Close the Loop
Converting social media engagement into real leads allows you to close the loop of casual, occasional engagement to really start nurturing new customers. When you get into customers’ inboxes and text messages, now, you’re cooking with gas. This is where they really start seeing you regularly and paying attention to what you’re saying.
Future customers finally send that scheduling request. And existing customers remember it’s time to reschedule, so you see them more often.
A unified small business marketing platform like Surefire Local also helps you personalize communications once you’ve captured the leads to turn 3X more inquiries into paying customers.
Increase Revenues 98%
Now, we can’t make this claim for every small business. But we can share how one local construction company used their software and did just that. Neumann Construction, Inc. used Surefire Local’s ads software to create post ads across platforms while tracking and managing ad performance all in one place. By tracking their advertising and analyzing where the best leads came from, they increased their revenues by 98% and their online visibility by 85%, all while lowering their cost per lead by 72%.
Results may vary. But they’re not the only ones who have chosen to attend a Surefire Local Demo and invest in the software to begin local marketing that works. Barry Best Seamless Gutters used Surefire’s localized content tools to improve their local SEO by publishing simultaneously across key marketing channels. They saw a 47% increase in revenues and a 296% increase in website traffic. You can view many more success stories like these here.
Attract Ready-to-Buy Customers in Your Area
An all-in-one small business marketing platform gives you the easy-to-use tools to grow your online presence efficiently. Why not see for yourself what a local marketing tool built with you in mind can do? To see the tools in action, schedule your free demo.