Small business marketing is always evolving and changing. In order to stay visible to your target client as a dermatologist, you need to be aware of these changes. Yet running a dermatology practice requires your constant dedication and attention. You need to be in the office daily, interacting with and helping your patients and clients. You also need to manage the back end of running a successful business. This leaves little time for marketing research. It can be difficult to stay ahead of changes in the marketing industry while also running a healthcare-related business well.
One of the latest trends in marketing is having a localized online presence. Localization means establishing an online presence that is visible to the people who live in your area and can potentially visit your clinic. This often requires targeting specific geographic areas, even down to the zip code, in your marketing.
Localized marketing is not always easy because best practices constantly change. Thankfully, there are tools dermatologists can use to streamline this marketing process so they can stay visible to their target market. Here is a closer look at how a local marketing platform for dermatologists can help you stay visible as you seek to grow your practice and reach more potential patients.
Benefits of Marketing Tools for Local Businesses
Dermatologists, like others in the health and wellness industry, need to reach local clients in order to grow their businesses. Thus, marketing to the entire worldwide web is not ideal. The right marketing tools make it easier to target those local people and do so efficiently. Here are some specific benefits your practice can enjoy by investing in the right marketing tools.
1. Increased Efficiency and Time Savings
Certain marketing tools place multiple marketing functions in one location. This increases your efficiency and adds up to time savings. When you’re spending less time on logging into a dozen different tools to execute your marketing activities, without sacrificing the effectiveness of your marketing, you can spend more time with your patients and clients.
2. Enhanced Targeting and Rationalization
People resonate with advertising messages that are highly personal. The right marketing tool allows you to more effectively target the perfect client for your practice. With targeted, personalized ads, you will see a higher ROI for every dollar you spend on marketing.
3. Improved Data Analytics
The most effective marketing is going to be based on data. You need to know what works, what your customers are doing, and what resonates with them. Analytics are an invaluable part of your marketing plan. However, simply having the data isn’t sufficient. Most marketing platforms, such as Google or social media, provide data. You must have the right tools to understand the data and what it means for your marketing plan moving forward.
One of the key benefits of the right analytics is the clear picture it paints of your local customer’s behavior. You will gain data about where they spend time, what they click on, and what they bounce away from. All of this will help you make better decisions about your marketing moving forward.
4. Maximized Marketing Budget
Marketing costs money, and you need to make the most of it. Marketing tools help you maximize your budget by bringing in a higher ROI for every dollar spent. You will make smarter decisions, reach targeted local people, and use data to make informed adjustments, all of which add up to maximizing your budget.
5. Added Effectiveness of Your Marketing Messages
All the data you receive provides a direction to more effectively reach your target audience. This helps you create impactful, relevant marketing messages that truly touch the needs of your potential dermatology patients. Again, this requires the right tools to not only gather data, but also analyze it. It also requires tools to perform A/B testing to see which marketing messages and ad platforms are the most effective. When you have these tools, you can hone in on exactly what your target audience wants to hear.
6. Increased Number of Positive Reviews
All these benefits culminate in reaching people who truly need the services ou offer. Once you reach these people, you can then provide excellent service for them. When they get their needs met and enjoy clear, attractive skin, many people will leave positive reviews.
Not only do the right marketing tools help you create more satisfied, happy patients, but they also provide tools to elicit reviews through automatic requests and reminders to your patients. The more positive reviews you generate, the greater your local visibility will be and the more potential patients you can reach.
Understanding the Difference in Approaches All-in-One vs. Duct Tape Marketing Tools
As you consider which marketing tools to use to better reach your patients, keep in mind that there are two approaches to a local marketing platform for dermatologists.
Some dermatologists will take a duct-tape approach to purchasing and implementing marketing tools. As they find that they have an online marketing need, they find a tool to facilitate that need. This might look like one tool for SEO, another for Google and Facebook ads, one for publishing blogs and social media posts, and yet another for sending out emails. While this is a great way to only get the tools you need, which works well if you’re focusing on just one or two areas of online marketing, it eliminates some of the time savings you need.
Another approach is to choose an all-in-one tool. This type of tool puts all of your online marketing in one place, so you can log into one platform and do everything you need conveniently. This is the most time-efficient option, and it ensures you have all available tools, even if you’re not using one at the moment. It also gives you greater branding consistency. This option may cost a bit more at the outset, especially if you are used to having just one or two tools at your disposal, but it is the most cost and time-efficient choice.
How Surefire Local Helps Small Businesses with Localized Online Marketing
If you are looking for a local marketing platform for dermatologists, Surefire Local is a great choice. We offer a comprehensive marketing tool with all of the tools a dermatology practice needs to find success. On one platform, your practice will find help with:
- Website and Local SEO – Make sure your SEO is properly targeting local clients and patients. Keep your SEO consistent across your website, social media profiles, blog, and other online platforms.
- Reviews – Our platform lets you request reviews, write responses, and see what people think about your brand and your business.
- Directory Listings – Make sure your practice has consistent listings across over 80 online directory listing platforms. Our platform lets you claim, edit, and publish content to these listings as well.
- Content – Manage your content marketing efforts on one platform and publish across all your pages.
- Social Media – Schedule posts, interact with comments, and track engagement all in one place, regardless of the social media platform you prefer.
- Online Advertising – Publish and analyze your online advertising efforts to reach local customers.
- Email and Text Messaging – Use our platform to create both email and text messaging campaigns as you work to grow engagement with your local market.
- Analytics and Reporting – Using the latest AI technology, we provide recommendations based on your actual analytics to help you maximize your marketing efforts. We use transparent analytics and reporting to show how much revenue you generate with each dollar you spend on marketing.
Our platform was specifically designed to meet the needs of small businesses. We have everything you need in one place so that you can do it all from one platform. This creates brand message consistency, streamlines your marketing efforts, and takes away the guesswork. This, combined with our easy-to-understand analytics, helps you find success.
Localize Your Dermatology Marketing Efforts with Surefire Local
Localizing your online marketing will make it easier to reach potential patients and clients. Targeting specific zip codes, focusing on patient engagement, and using analytics to fuel business growth are all necessary to keep growing your business. Surefire Local is about fueling business growth for local small businesses through an established online presence that is visible to your local market. This makes it easier for new clients or patients to find you, all while minimizing the amount of work you have to put in.
If you are ready for an all-in-one marketing platform for your dermatology practice, attend a Surefire Local demo to see how our platform works.