As the ease of new technologies increases, so does the competition for online attention in your area. Being seen online is more important than ever. Social media engagement and influencer action are critical. But there’s one aspect of online presence that rises above the rest. That’s your Google Business Profile (GBP). It can help you dominate locally.
Google is not only the most-used search engine. It also provides many tools your local clients can use to learn about and find your medspa—hours, directions, pricing, offers, reviews, scheduling, and client uploaded before and afters. You want this page to be one of the first things (if not the first) someone sees when they search med spa services. These Google Business Profile SEO strategies for med spas are how you’ll make that happen.
1. Claim and Verify Your Profile
If you haven’t already done so, verify ownership of your Google Business page. You’ll need to confirm that you are who you say you are before Google will give you control of the page.
Now, this profile starts out looking pretty bare.
It’s up to you to make it helpful and visually appealing. And here’s where many businesses don’t take the time to do it right. That’s unfortunate, but it may work in your favor. Once you apply these Google Business Profile SEO strategies for med spas, your page can appear prominently in local search results and Google Map Pack when people search for med spas and services.
Your profile’s visibility, transparency, and aesthetics build trust with future clients and keep existing clients from straying to the med spa that just opened up down the street. Yes, you heard us right, aesthetics. Your page needs to be visually appealing because you know that looks matter. Give it the glow-up it deserves.
2. Ensure Complete and Accurate Business Information
The information must be accurate and up-to-date to get the most out of this profile. This includes your NAP (Name, Address, Phone) information, business hours, website URL, and a description of your services. Your NAP consistency across all online platforms is key. Discrepancies can confuse search engines and harm your local SEO ranking.
Imagine you’re a new client who asks for directions. But your address sends them to a nearby burger joint instead. They’re probably skipping that appointment and won’t come back.
3. Create an Effective Business Description
This is your chance to make a great first impression. Tell clients who you are, what you offer, and why they should choose your med spa. Craft a compelling, concise, and informative piece highlighting what makes your spa special.
For optimal search engine optimization value, do local keyword research using a small business marketing tool. Then, find ways to use what you find naturally. What services are trending in your area? What are locals’ primary skin complaints? Adding terms like “Where can I get Botox [in city]” or “best med spa for skincare near [city location]” can increase your visibility.
These are actual services people may be looking for in your area. But don’t cut corners. To know for sure, use local SEO software.
4. Utilize High-Quality Visual Content
Visuals play a key role in the med spa industry. You’re selling that glass skin, a more youthful appearance, and, in many cases, improved confidence socially and at work. Med spas can also be a getaway from reality—a way to treat yourself. Communicate these concepts visually with high-quality photos and videos of real clients (with permission) and the reinvigorating environment new clients can expect to walk into for their appointments.
Encourage your clients to upload their own before/afters with their reviews to add to the diversity of visuals on your page. These visuals aren’t just for looks. They can set realistic client expectations as new clients see people who look like them—not just models you may have as the face of your brand.
5. Manage and Respond to Reviews
Recent and mostly favorable reviews are the lifeblood of a medspa. An estimated 90% (almost everyone) of Internet users check reviews of service businesses. They trust what others are saying. Even if the occasional person has a bad experience and shouts out in a scathing review, most people look at reviews collectively.
You can further showcase yourself in the best light by listening to reviewers’ concerns and professionally responding to them on the profile. Most people just want to be heard.
Sometimes, this even results in a person giving you an extra star or four. Respond to positive reviews by thanking the reviewer and perhaps adding a little local flair. Respond to negative reviews by acknowledging their concern and asking them to contact you. Getting into a he/she/they said is never a good idea. Keep it basic and professional.
Use review automation tools to automatically request client reviews and help you follow up. Regular reviews on your profile demonstrate that you’re a thriving business. Having positive reviews and around a 4-5 star rating builds trust with new clients.
Ask your clients to leave detailed reviews and mention the specific treatments they received along with your location. These activities create more local signals that increase your visibility in Google search, Maps, and other platforms that use this information, like Siri, Alexa, and Google Assistant.
6. Implement Other Local SEO Strategies
The thing about platforms like Google Business Profile is that you can amplify your visibility and the new clients you generate by taking what you’re doing here and expanding it out to other key platforms. This allows you to get more clients with less work.
Here’s what we mean.
Say you create an image, business description, video, or social media update. You only have to create it once, but you can place it on several platforms like Apple Maps, Bing Places, Yelp, and your social media profiles. Now, you gain visibility in these locations, too without a lot of extra work.
Plus, these generate more local signals that Google uses to decide just how visible your med spa becomes during searches.
Another local SEO strategy for med spas is to ensure you have dedicated location pages that allow people to see and choose the closest med spa location (if you have multiple). Even if you have one location, you can add a page for each adjacent neighborhood, making your location feel convenient to more people. And again, you’re creating more local signals.
7. Utilize Google Posts for Updates
Often underutilized, Google posts are great for increasing visibility. Because they appear directly on your profile, they give you more opportunities to build content around real local searches and to engage your audience. Post regularly, maybe once a week or month, depending on your capacity, to keep your page looking active. These posts don’t have to be a major undertaking. It’s more important that you stick with a schedule.
8. Get the Most out of Attributes and Services
Google lets you highlight attributes that make your business unique. Qualities like “women-owned”, “family-friendly”, or “wheelchair accessible”, don’t only appeal to select groups; they can show you have certain values. And people can search by attribute, giving them yet another way to find your med spa.
Services are yet another feature people may be looking for. If someone in your community searches “med spa that does vampire facials,” your service information could pop up. Ultimately, you’re making your Google profile as helpful as possible to locals and, in doing so, giving them opportunities to see your brand more often.
9. Encourage Client Interactions
Last but certainly not least, encourage people to engage with you. We already mentioned reviews and uploading photos. Clients can also ask your page questions, comment, and share your posts. Foster a sense of community on your page that becomes a virtual extension of the real-world city where you and your clients live and work.
These make your brand feel approachable, further building trust and strengthening your reputation.
Put These Google Business Profile SEO Strategies for Med Spas to Work
Embracing your localness online by directly interacting with locals increases your visibility in your town and attracts more people like them as your presence grows. Your Google Business profile is a key hub for the local online community you plan to build. Focusing here increases your local signals that make your brand highly visible in search results, Google Maps, and more.
To get started claim your profile and fill it out. Make sure everything is accurate, up-to-date, visual, and inviting. Encourage reviews and respond professionally to grow a trustworthy reputation. Leverage local SEO strategy to improve both the performance of your Google profile and your online presence as a whole.
At Surefire Local, we simplify the management of your local online presence with small business marketing tools built around local service businesses like yours. Our all-in-one platform makes keeping up with local marketing research and creation tasks easy. Our analytics dashboard brings cross-channel performance numbers into a single view. AI-powered tools deliver useful insights, while automation helps you time-efficiently build your online reputation. Small businesses deserve great marketing software.
We are the #1 small business software for local service businesses like yours. Go ahead. See what we can help you do. It’s free to attend a Surefire Local Demo.