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(1:45) In This Episode: 2020
2020 is not only just a new year, but a new decade. A new decade has a lot of different meanings compared to just a new year. When you think in terms of decades instead of years, you’ll begin to notice several important issues that you probably wouldn’t have noticed if you only think in terms of years. In this episode of Remodeling Mastery, Mark will discuss 10 different thoughts and insights about looking at something at a 10-year cycle vs. looking at something at just for one year.
(14:11) Thought Leader Interview with Joaquin Erazo, President and Founder of Marketing Wing
Joaquin Erazo is the president and founder of Marketing Wing. His company offers cutting-edge strategic marketing for design build remodeling companies and takes an analytical approach to building a marketing strategy for their clients. In the past 10-15 years, marketing has changed because consumers have changed. Today’s consumers are more sophisticated and they have a lot more information on their fingertips. Join Joaquin and Mark as they discuss how marketing strategies for remodeling companies have changed and explain how your business can thrive in this new environment.
“When I think of marketing strategies, I usually look at them in three buckets: client acquisition, client retention and branding. The big effect on those strategies today has been technology.” —Joaquin Erazo