Brian Kaskavalciyan pf the gFour Marketing Group interviews Surefire Local’s SVP Client Advocacy – Bob Sheehan on the Wealthy Contractor Podcast™. Bob and Brian are industry leaders and friends. The podcast discusses strategies about internet marketing, the importance of measuring marketing over time to make sure you know the return of the dollar spent. Doing many things well and doing them right is better than doing more of one thing is Bob’s philosophy. Some leads may be more expensive than others and once you have the metrics you need you can make a decision on what is the right spend.
In This Episode, You’ll Discover:
- Create a predictable, reliable return on your marketing spend
- Avoid under performing lead generation and marketing companies
- Select the highest performing marketing and lead generation opportunities
- Use Bob’s “and-and” approach to maximize your leads
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