As the business world becomes more and more competitive, it becomes increasingly important for small businesses to find ways to stand out and get discovered by their audiences. Online advertising helps small businesses like pet spas and grooming salons increase their online visibility and find new businesses, even with increased local competition.
Online ads make a big impact on local search rankings, helping businesses get to the top of results pages and being seen by customers searching for those services. The stronger your online advertising strategy, the more online visibility your business will get. To get the best results, it’s important to follow these tips for localized online ad optimization for pet spas.
Understanding the Impact of Online Advertising on Localizing Your Online Presence
Online advertising has grown in popularity over the years. Now, most businesses use online advertising in some way, whether that’s a dedicated ads program, or boosted posts on social media sites. Online ads are found in many different places, from search engines like Google to social media platforms, YouTube videos, directory listings like Yelp, and more.
When you invest in online advertising, it’s important to ensure that your money is being spent on strategies that deliver results. That’s why targeting local audiences is so important. After all, you don’t want to advertise your pet spa in a location two hours away from your nearest branch. That isn’t a good use of your budget or your time.
Online ads can be powerful and effective for local businesses. You can get greater visibility into your pet spa, find more customers, get higher quality leads, and increase your revenue. And, with 4 out of 5 consumers looking for localized ad experiences, the more local you can target your ads, the better. Online ads can increase brand awareness by 80%, making it an incredibly valuable channel for local marketing.
Choose the Right Online Advertising Platforms
To start your local advertising campaigns out on the right foot, you first need to find the right platforms for your online ads. Not all advertising platforms are going to deliver the same results, so it’s important to know the big players before you begin. Those might include search platforms like Google or Bing, traditional social media sites like LinkedIn or Facebook, and video platforms like YouTube or TikTok.
For pet spas, it’s best to think about what platforms your customers spend their time on. That way, you have a larger audience to target in your ad messaging. Platforms like Google, Facebook, and Instagram are great places to begin. These platforms can use images and visuals, like happy pets, to garner more attention and stand out from other advertisements. Think about what type of content your audience likes, what social media platforms they tend to use, and what times of day they might be using those platforms.
It’s also important to start considering your budgets for local advertising. Some platforms, like Google, might cost more than Instagram or Facebook. Having a set budget beforehand and being clear of your budget parameters can help you avoid overspending and keep your costs down to a reasonable daily or weekly spend.
Create Targeted Local Ad Campaigns
The more local your ads can be to the area you operate in, the higher quality leads you will get. In order to be hyper-focused on one area, you need to define specific geographic targeting parameters. Everything you use in your ads, from the ad copy to the visuals, should be specific to your location and your service areas.
Many ad platforms will offer location extensions that help you narrow down your ad targeting to very specific locations and zip codes. Using these extensions and features helps you optimize for local relevance and avoid spending valuable ad budget on places or people outside your local area.
Optimize for Local SEO in Online Ads
SEO plays a role in advertising, as well as all other areas of online marketing. Incorporate location-based keywords like your street name, neighborhood, or city into your ad copy and visuals. This helps you appear higher in local SEO search results.
It’s also important to optimize for SEO by ensuring that there is consistency between all of your ad content, local business information, and landing pages. This helps prove to the search algorithm that you have strong branding and clear location markers across all of your channels and platforms. It also shows the algorithm that you are actively working on your online presence, which can also help boost your rankings.
Ad extensions can be used to showcase location details in your ads. You can include information on your exact location and address, your contact information like phone number or business email, and other recognition factors like images of your business or your logo.
Collaborate with Local Partners
No one ever said you have to advertise alone. Finding opportunities to explore partnerships and collaborations with other local businesses can help you cross-promote in your ads. This not only helps you network with local businesses, but it can also help you reduce the budget strain of advertising by sharing the cost with others. Partners like vet clinics or pet supply retail shops can be great collaborators for local advertisements.
Monitor and Adjust Ad Campaigns
Finally, it’s important to make sure that you have advanced tracking and analytics set up for your ad performance. If you aren’t tracking results, you have no idea if your budget is being spent on the right things, if your ads are reaching the right audiences, or if you are getting any results out of your investment in local ads.
Analyzing the data from your campaigns can help you make informed decisions about any adjustments you want to make. Ad platforms allow you to go in and make edits and adjustments to your active campaigns, so you can pivot midway through a campaign if your strategy needs to be tweaked.
One way to help get the most out of your ad campaigns is to A/B test different messages, visuals, or formats. A/B testing involves creating two similar ads with slight differences and running them simultaneously to see which gets more clicks and conversions. These variation tests can help you get optimal results for local advertising.
Managing your online advertising requires the right tool or service. Using automation and digital tools can help you streamline your advertising campaigns and optimize your performance. Finding the right tool to invest in can take time, but a platform like Surefire Local can help you manage all your ad platforms, get advanced analytics, and generate suggestions on how to improve campaigns.
Get Better Localized Ads with Surefire Local
Online advertising isn’t optional for small businesses that want to stand out from the competition and become a recognized brand online. Having a local ad campaign can help you increase visibility, get more customers, and increase your revenue. Being aware of these tips can help you localize your ads and become even more effective at local advertising.
As a pet spa owner, it’s important to prioritize advertising online. When you focus on your advertising strategy and how you can keep it local, you can improve your overall online marketing initiatives and create better campaigns that deliver the best possible results for your pet spa. At Surefire Local, we excel in helping small business owners like yourself take control of their online marketing activities all from the Surefire Local platform.
We’re all about helping pet spa owners and other small business owners establish their online presence by creating local signals across platforms and profiles that make it easier for new customers to find them and their services. Surefire Local is the all-in-one marketing platform for local businesses, taking your key marketing activities and putting them in one location.
We have specialized tools for local online advertising, like ads designed to attract only the attention of customers within your service area. Our tools help you get more customers from every platform you advertise on, and turn more website visitors into customers. We also offer tools that help you track results and optimize ad performance.
Surefire Local also offers advanced analytics and reporting tools that provide transparency into campaign performance and track how much revenue your marketing dollars are generating. We also offer AI-generated recommendations on specific actions you can take to see improvements in your advertising campaigns and your end results from ad initiatives
Another essential tool for pet spa owners is the educational resources provided by Surefire Local. We provide webinars and blogs designed to help small businesses learn about all things local online marketing.
If you are interested in getting more out of your ads and localizing your ad strategies to get the best results, then Surefire Local is the best platform for you. Attend a Surefire Local marketing platform demo to learn more about the tools we offer to help small business owners like yourself excel in local online advertising.