You tell your patients to listen to their bodies. In your local chiropractic clinic’s SEO strategy, it’s the same. Every click matters!
But jokes aside, in today’s digital world, having a robust online presence is no laughing matter, especially for healthcare professionals like chiropractors and pain management specialists. Your potential patients are searching online for your services, and you need to ensure they find you—not your competitors.
The Internet seems a vast and endless place. How can you reach people in your community there? How can you know if those who interact with you online are in the vicinity to become your patients? Online localization is the answer.
These local SEO website strategies for chiropractors will help you crack the code.
Localizing Your Clinic Online
You see, an estimated 40% of searches involve looking for something local. Search engines know this and favor local websites for certain searches. But getting found locally isn’t automatic.
Search engines determine who is local based on local signals. These can include what you have on your actual website, such as local address, area code, or mention of local places. But just as important (or more) are the local signals coming from outside.
Think local directories, Google Maps, social media, local reviews, local business directories, etc. You should ensure these have accurate, consistent, and up-to-date information, especially your NAP (Name, Address, Phone).
Furthermore, search engines reward websites that are mobile-friendly, responsive, and easy to navigate because if people seem to enjoy your website, they know you’re delivering a high-value experience in your community.
Attending to these local SEO website strategies for chiropractors ensures that search engines understand your website’s relevance to local searchers and increase your ranking (visibility) in those area searches.
Embracing local SEO can significantly increase your clinic’s foot traffic. In fact, 72% of consumers who did a local search visited a store within five miles.
Keyword Mastery: Unlocking That Community Flair
Keyword research isn’t just about putting a bunch of magical words on a page. It’s more like ordering an MRI for your patient’s knee to better understand the state of their skeletal muscular structures and reveal the best course of treatment.
Every keyword represents real searches, and you can use local keyword research tools to find out precisely what people in your community are looking for. Then build your webpages, blog posts, videos, and social media around these topics.
Answer their questions and become your community’s go-to resource for pain management. Your online presence will reflect your physical practice, and increased visibility will fill your appointment books with new and repeat patients.
Keyword Basics
- Look for keywords with some traffic and lower competition
- Use local keywords to inform your value proposition. People in your area may be looking for pain management that is holistic, integrative, affordable, effective, or drug-free. Whatever it is, these are words you should use.
- Answer all the questions that come up during keyword research
- Understand the intent behind the keyword. If you’re unsure, simply search for it in Google. Whatever comes up is what Google thinks your intent is. This is based on what people click on in the search results.
- Use local terms like your city, community, neighborhood, landmarks, teams, beloved businesses, parks, charities local media, festivals, regional sayings or mantras, and more to show your localness.
Upping Your Local Appeal
Fine-tune your website for local appeal by strategically using local terms. Treat your website like your practice. You wouldn’t want a cluttered office and likewise, you want your website to feel streamlined in a way that’s fast, responsive, and easy to navigate. Then it should be even easier to make an appointment and find valuable information that your target audience is looking for like how to manage back pain, what lateral knee pain means, and what is spinal stenosis.
Add those keywords you researched strategically to content, including blog posts, videos, social media posts, meta descriptions, alt-image titles, geo-tags, review websites, and social media.
Build Content Around Local Events and Attractions
Use local terms in relation to your services, conditions, and treatments. So for example, you might be the place to get a Springfield spinal adjustment. Or people might be struggling with knee pain after running in a local marathon.
Build content around happening in town. If there is a festival coming up or a grand opening, be sure to attend, take pictures, and share about the experience. You’re connecting with locals, and showing you’re part of the community. These are high-value marketing activities that many local businesses overlook.
With permission (and in compliance with HIPAA) rules, share testimonials from real local patients. Find the angle. Tell the story with a video if possible.
If a local business owner has been suffering from back pain for 10 years and was just able to participate in the town’s annual mud run, that’s a heartfelt and impactful tale to tell.
If you have multiple locations, dedicate some time to creating localized landing pages for each location as well as content, reviews, and locales specifically from that community.
The more relevant, the better.
It’s All Connected Through Local Citations
As a chiropractor or pain management professional, you know it’s all connected. The musculoskeletal systems in the back impact the hips, the neck, and even general well-being.
The Internet is a very interconnected place too! And the stronger you can make those connections, the more robust your website visibility becomes. Local citations are a critical part of this digital infrastructure.
These include directories and review sites like Google, Yelp, Bing Places, Apple Maps, Social Media Profiles, BBB, YP, and your local chamber of commerce. You want your NAP (Name, Address, Phone) to be consistent in each location. This serves two main purposes. For one, it ensures that potential patients call the right number, visit the right location, etc.
But it also avoids confusion among search engines. They can put a face to a name so to speak. Your website is connected to a physical (or multiple) clinics.
The search engine now knows which searcher will find it most relevant.
Now, some of these directories allow you to publish additional information about your clinic, services, special offers, etc. Take advantage of this space. It’s like a seamless extension of your website and will have new patients walking through your door in no time.
If this seems a bit overwhelming, just focus on one or two. Google is a big one for most local businesses because of how popular Google’s search engine has become. Yelp and Facebook are two other directory platforms worth investing time and effort in building a presence on.
Stand Out with Structured Data
Structured data, also called schema markup, is specialized code that helps search engines display information in a useful way right from the search results.
For example, if you list your hours or services in a regular paragraph, the search engine doesn’t know what that is. But if you employ structured data, that technology can display them in a chart that the human brain can quickly process right from the search results. Here are just a few ways your clinic may want to use structured data:
- Display prices or price range
- Communicate your contact info
- Share anti-inflammatory recipes to promote the nutrition side of holistic pain management
- Showcase your Google star rating and number of reviews. With the right small business marketing software, that could be in the thousands very soon.
- Discount codes or offers
- Add important definitions
- List symptoms
- Add your scheduling button
Each of these allows appearing at the right time in the searches that drive new patients through your door.
Continuously Monitor and Improve
The Internet, your audience, and your practice are always evolving. So should your Local SEO website strategies for chiropractors. Monitoring performance in real-time makes it much easier to make small adjustments to avoid the back surgery equivalent of having to completely revamp your marketing to get back on track.
Small business analytics tools can make monitoring the right data and understanding what that data is telling you simply. You’ll be able to make data-informed decisions allowing you to optimize, cut marketing costs, and increase your return on investment.
Let’s Sum This Up! It’s All Connected
Remember, integrating Local SEO website strategies for chiropractors isn’t just about being found,
It’s about being chosen.
It’s about making sure that when someone in your area needs chiropractic care, your clinic is the top choice. You stand out in the search results because your business profile, your reputation, and website are optimized.
With Surefire Local, you’re not getting a service; you’re gaining a small business technology partner dedicated to amplifying your local presence. Our all-in-one platform helps you:
- Locally optimize your website with geo-tags, social media, and more.
- Build a pristine reputation in your community
- Manage your content information across directories
- Generate locally-relevant content that connects
- Manage social media in less time to drive real-life patients through your door
- Enhance ad performance
- Continuously monitor, improve, and optimize
Ready to elevate your online presence? Attend a Surefire Local demo today and see how we can make your clinic the talk of the town—or at least the top result on Google!