As a home service business, it’s critical to have an updated marketing strategy for 2025 in place now. Doing so enables you to compete effectively, build your brand, and rank in search engines. New strategies, tools, and methods become available every year, and no single solution is perfect for every company.
That’s why we’re breaking down the most important marketing strategies, for 2025 – this is where you need to start. What you’ll also find is that utilizing Surefire Local can help you do all of these (and so much more) to reduce the time commitment of marketing.
The Statistics You Need to Consider About Home Services Marketing
The home service industry includes companies providing some of the most important resources and solutions for property owners. That includes plumbing, fencing, patios, windows, and more. The following strategies apply to you if your company falls into these areas.
- Consumers will be cost-driven to some degree. With tight budgets, home service providers that offer quality services at competitive (not necessarily cheap) pricing will stand out.
- Most people will visit the internet to find information about the company they work with before calling anyone. While other forms of paid advertising are important, SEO and building an online, locally-focused brand is critical.
- Consumers need to trust – and they rely on others to help them. That means tools like Google Reviews and social media will continue to be critical.
Knowing these factors helps you gauge where you need to start with your 2025 marketing strategy. There are several key steps you can take to maximize trends to see the largest return on your investment.
1. Create a Website That’s Branded and Locally Focused
Refresh your website to ensure it’s achieving the following:
- Clearly defines your brand promise.
- Minimizes any lag so it loads effectively.
- It creates easy navigation and directs people to contact your business.
- Incorporates local SEO and content about the communities you serve.
- It is informational-based rather than sales-based.
If you haven’t refreshed your website, it’s a good idea to have a comprehensive audit completed. An SEO audit will find any broken links or problems with your site that are tripping the search engines up and limiting your ranking.
2. Update Your SEO Keywords
Some of the keywords used for your website will always remain the same. For example, if you are a provider, you’ll need to use terms like “window installation in Dallas” or “siding repair in Michigan.” However, now is a good time to do the following to improve your ranking in the year to come.
- Complete a keyword analysis. Find out what keywords you are ranking for and which ones your competition is dominating. You’ll have a clear strategy for building your SEO moving forward.
- Make sure you’re not cannibalizing keywords. If two of your pages are trying to capture the same keyword, that means they’re competing against each other in Google, which inherently pushes both down.
- Upgrade your keywords to be more locally focused. This will be a continued and essential strategy for all home services businesses. Through blogs and SEO-optimized pages, target all areas where you provide these services.
Monitoring keywords is critical. Clients who are looking to build a home may need your services all year long. However, if you’re a pool installer, you know the heavy season is at the start of the year for design work and closing down pools in the fall.
3. Develop an Informative Email Campaign
Email is an excellent way to keep your customers coming back. Today, most people have an email address and are willing to share it when signing up for service. This gives you an opportunity to continue to present your services to them over the long term.
For example, if a customer contacts you about plumbing services and provides their email address, put them into your email newsletter software. Then, create helpful content about plumbing services, sales, and brand information to market to them over the coming months and years.
This helps educate your clients. It also builds your brand reputation. Over time, they learn who you are, what you offer, and how you can help them. When they have a problem, they remember to contact you for help.
4. Incorporate Video Marketing
Consumers love video. They appreciate email and onsite video, but where video really rings out as effective is social media. Utilizing video on social media creates an opportunity to brand your business, build your reputation, and get customer engagement. That’s going to drive leads to your business.
Someone on your team is likely great in front of the camera. You only need 2 to 4-minute videos that offer something of value and interest to your audience. Steer away from the focus on sales but instead consider topics like:
- When to call for service
- Specific customer testimonials that showcase the work you’ve just completed
- Offer a behind-the-scenes look at how you do what you do
There are many topics you can use with the focus of building your brand. Ask questions to get people to share your content as well.
5. Become a Storyteller
As a home services provider, you may be focused on the siding, gutters, or moving services you offer. Your content can certainly focus on what you do.
Consider the impact on what your work does for others. For example, if you installed new windows on a 100-year-old home, you’re carrying on the legacy of that property, and it’s certainly something to celebrate.
Perhaps you added a fence or deck to one of your client’s backyards. That doubled their outdoor space, helped them keep their dogs close to home, and created their ability to entertain. The result? They had more time to spend with friends outside around the firepit.
6. Answer Questions
Customer engagement is another critical component to building your success online. If you don’t know what to advertise or talk about in your videos, use the questions consumers ask.
Google can help you with some recommendations. Just type your service type and city into the search bar and you’ll have questions show up. Answer those on your website.
Also, note that your social media posts and the website itself are great resources for helping your clients get the answers they need. If your customers are asking about the services you offer as an architect, answer their concerns and then point them to your website, where they can find a guide.
7. Show Off Your Work
Did you just complete a project? Post a photo of the work done. A before and after shot is even more impressive.
People want to see what you can really do for them. Sometimes, the best way for that to happen is for the client to be able to see what others have received so they can see the quality of workmanship.
The Tools You Need to Use to Rank in the Search Engines for 2025
How can you pull all of this together and still have time to manage your business? Here are the simple strategies you need to take now, as early into the new year as possible.
1. Claim your Google Business Profile
It’s free advertising critical to any customer who is looking for services in your area. Your GBP allows you to rank in the search engines. It also provides a way to engage with customers, get reviews, and provide images of your team, location, and projects.
2. Use Surefire Local
With the simple investment of your time into Surefire Local, you create a way to build out your local marketing strategies. It’s an all-in-one platform that helps you with all of your needs, including:
- Online advertising
- Email marketing
- Text marketing
- Sales automation
- AI-focused marketing
- Customer reviews and reputation management
3. Create Tools to Drive Customers Back
It’s also critical to have a way to not just sell your services but to keep your customers coming back and recommending you.
- Build a referral program.
- Offer a discount for loyal customers or those who purchase specific service packages for you.
- Ensure you have comprehensive social media profiles set up and that you are using them.
- Send text messages after a service call to request a customer provide a review – and include a link directly to your Google Business Profile to do so.
- Offer follow-up service. Customer service remains critical in building a strong reputation for all business owners and clients.
Grow Your Home Service Business with These 2025 Marketing Strategies
If you are an HVAC, home remodeling, roofing company, or any other home services professional, utilizing these strategies can help you accomplish a bigger, more memorable brand. It also allows you to compete directly with search engines.Yes, this requires a lot of work. However, using tools like Surefire Local minimizes the risk of time investment. You can learn more and get started immediately by requesting a free demo of our platform.