In today’s digital landscape, having a website is no longer an option for businesses–it’s mandatory. Your website acts as an online storefront and a living brochure where people can learn more about your business, your services, and your overall brand. And the best websites use their design to funnel potential customers through the sales funnel and encourage them to convert.
But no matter how well-designed and informational your website is, it doesn’t do you much good unless people are able to find it in the first place.
We’ve pulled together this list of useful tips and tricks for increasing your website traffic and overall visibility online. Read on to learn more about how med spas can increase website traffic without spending large amounts of money. Remember, the more people land on your site, the more opportunities you have to convert them into valuable clients!
How Med Spas Can Increase Website Traffic
1. Optimize your Google Business Profile
When you search for any business on Google, the first results that pop up are usually pulled straight from their Google Business Profile. That box to the right of the screen with pictures, directions, reviews, and links to their site–that’s all propagated by the information you enter into your Google Business Profile.
Your Google Business Profile is a free service, but you do have to claim it, fill it out, and optimize it yourself for the best results. Optimizing your listing can help you rank higher on Google Maps as well as Google search results.
Google tends to favor its own products. And since they’re by far the most popular search engine in the world, we can’t recommend utilizing your Google Business Profile enough.
To get started with optimization, make sure that you:
- Completely fill out every available and applicable section
- As a med spa you should pay special attention to the Services and Photo sections–people want to know what you offer and what the facilities look like
- Make sure you fill out the business category
- This helps ensure that you’re showing up for searches that don’t include your name–like “med spa near me”
- Keep your information consistent and up to date across listings
- Solicit reviews and respond to all of them
- Add photos of your facilities, services, products, staff, etc.
- Update your information regularly–recency is a big part of SEO optimization
2. Claim and manage your local business directories
After you’ve optimized your Google Business Profile, there are dozens of other business directories you should claim and optimize. The reasons for this strategy are two-fold:
First, being listed in local directories puts you in front of qualified, local potential clients. If people are searching for med spa services in your area, you want to be on that list.
The second, and less obvious, reason you need to claim and manage your local directory listings has to do with Google. Google’s algorithm for search results takes hundreds of factors into account. But one of those factors is the accuracy and consistency of your business directory listings.
Do the names match? Are the phone numbers the same? Has the address changed? When there’s different or incongruent information listed across your different profiles, it looks like poor management–or worse, two different businesses with the same name.
Either way, the algorithm only wants to offer correct and recent information to Google users, so it will deprioritize your med spa and push it down in the ranks rather than offer up incorrect information.
So make sure that you are claiming and managing your directory listings appropriately!
3. Get more reviews on the top platforms like Google & Facebook
Soliciting reviews on Google and Facebook can be a goldmine for local businesses–especially in the service and medical industries. Your clients aren’t just picking products off shelves when they come to the med spa– they are trusting you with their bodies. They’ll want to know what previous clients have to say about their experiences.
Worried about the power of poor reviews? Remember that reviews are a statistics game. The more reviews you have, the less power a negative review has over your practice. Solicit reviews by advertising in your office, sending out email reminders after appointments, or setting up mass texts to your existing clientele.
4. Be active and engaging on social media
Whatever your opinions on social media are as an individual, you can’t argue with the numbers. 4.62 billion people around the world use social media to connect with friends, family, influencers, and brands. And the average person spends at least two and a half hours on social media every day.
This means that the best way to connect with your audience and introduce yourself to new prospective clients is often through social media.
Facebook and Instagram are the most popular sites for med spa services, but you can also take advantage of services like TikTok and LinkedIn when appropriate. Whatever platforms you choose to use, just make sure that you are posting regularly.
Post informational content about your services and industry, client success stories, staff bios, and product reviews. And as often as possible, you should link back to your website to drive people to the site and encourage them to convert.
5. Ensure your website has high-value content
When we discuss SEO and driving traffic to your site, we have to talk about quality content. The best way to drive potential clients to your site without spending money is to create and regularly post relevant, engaging content on your site.
Focus on creating easy-to-understand, engaging content that is informational and keyword-rich. Content covers pretty much the entirety of your website, but don’t let that overwhelm you. Focus on breaking it down into categories:
- Website page copy
- Blog posts
- Photos
- Videos
There are so many more types of content you can create and utilize on your site–infographics, quizzes, landing pages, etc.–but this is plenty to start with.
The more content you have on your website the better. Google takes into account recency, regularity of posting, and the overall quality of your content when it scans your site and decides on a search ranking. The more relevant your content, the higher your ranking, and the more people will be able to find and access your site.
Make sure that you’re really focusing on the information that your potential clients care about the most–procedure pages, information about services and pricing, and frequently asked questions. Give them the answers they need and then provide them with a next step in the form of a CTA–Call Now, Schedule an Appointment, Contact Us, etc.
6. Leverage email marketing to engage prospects and send them to your website with a relevant CTA
Since the pandemic, people are more tied than ever to their email. On average, people of working age check their email fifteen times per day. That’s about once per half hour. Take advantage of that opportunity by grabbing their attention with your own email marketing campaign.
Sending out newsletters is a great way to keep in touch with your clients and keep them up to date on your service offerings. It’s also a great way to drive traffic to the site. Offering specials and deals, or even just announcing an exciting new service, can drive up clicks to the site for more information.
Just make sure you’re not bombarding your audience with too many emails–a monthly newsletter is more than enough unless you have urgent news to share.
7. Set local targeting parameters for your digital ads
If you are using paid digital advertising, whether it’s in the form of Pay-Per-Click (PPC), display ads, or social media advertising, make sure that you’re localizing that content.
Unless you have clientele flying in from all over the country, it’s likely that your target audience is within–or just outside–the city limits in which you are located. So instead of advertising to the whole country, 99% of which cannot use your services, focus on the 1% of qualified traffic that you want to capture.
To do this, you just have to set geofences on your ads. Limit where they can be seen to your city, your county, or even within just a mile radius around your office.
You can further capitalize on localization by customizing the headlines and copy. Localization in your ads increases traffic to your site significantly because it makes the products and services you’re offering feel more available and personalized to your audience.
For instance, If you live in Cincinnati, are you more likely to click on “Facials and Chemical Peels for Aging Skin” or, “Chemical Peels and Facials – Voted Cincinnati’s Best by Clients!”
You can even dig as deep as advertising within specific neighborhoods and boroughs within your community and localizing your headlines to match your geofences.
8. Establish hyperlocal signals across your online presence through check-ins
Another great way to drive traffic is to offer check-ins. With software like Surefire Local’s GeoJuice™, you can increase Google visibility, acquire more reviews, and improve your overall digital marketing ROI.
Geotagged content like check-ins helps ensure that the right audience is seeing your content–the more specific your localization the happier Google is to push your content to similar potential clients.
With GeoJuice™ you can wrap up your appointment with your client, post a check-in with relevant keywords, and then send the customer a text asking them to review their experience while still standing in front of you!
This hyperlocal content draws in more of your ideal audience and keeps Google’s algorithms happy, which keeps you higher in the organic search rankings–all of which save you time and money!
Contact Surefire Local for a Demo
To learn more about how med spas can increase website traffic contact Surefire Local and schedule a demo today! We’ll help you localize your digital marketing efforts, increase your marketing ROI, and ultimately grow your business with our all-in-one marketing platform.
Monitor and manage reviews, directory listings, social posts, and content from one easy-to-use dashboard! Make localization and personalization easy with Surefire Local.
