Running a home services business is a complex yet rewarding endeavor. You have expertise in your areas of service, like roofing, home repair, general contracting, fencing, pools, or painting, but likely haven’t kept up with all of the latest marketing trends. Trying to get discovered online can be incredibly difficult, especially when so much of your time needs to be spent on other activities to make your business successful, like completing work and collecting payments.
Digital marketing can often fall to the side when you are focused on other tasks for your home services business. But without that online presence, you might struggle to find new leads, build up a strong customer base, and get the most out of your previous jobs. Thankfully, there are tools and platforms like Surefire Local that can help you with marketing automation and easy-to-use features that benefit home services companies like yours.
What is Marketing Automation?
Marketing automation is a type of marketing technology that automatically manages processes and tasks without the need for human intervention. It can help you with important tasks like social media posting, email marketing, campaign monitoring, report creation, lead generation, and workflow management. Marketing automation takes your direction and moves forward on its own, helping you accomplish important marketing initiatives without having to do them all yourself.
Why is Marketing Automation Important?
Today’s business world is increasingly complicated, especially for small business owners and home services companies. You’re faced with increasingly complex and changing business environments. Demands like labor management, evolving and proliferating channels and tools, and increased customer expectations can make you overwhelmed and frustrated. It also makes it hard for you to know what to focus on and what tasks need your attention on a daily basis.
Marketing automation helps make your day easier. It provides more support for your marketing tasks than other types of software or tools. Marketing automation also makes it easier to manage and gain visibility into your marketing efforts, so you know what is working and what channels aren’t producing results. When you have marketing automation built into your digital marketing strategies, it gives you more insight into your digital marketing program and helps you organize and prioritize your daily tasks.
Benefits of Marketing Automation
Using marketing automation for your home services business can have many helpful benefits. Here are a few of the main reasons why you should invest in marketing automation and find a platform like Surefire Local, designed for home services companies and can help you take your marketing to the next level.
Improved Efficiency
Increasing your efficiency is important, especially since you wear so many hats as a home services business owner. Finding more time in your day and reducing the amount of energy spent on repetitive, simple tasks can help you perform more efficiently and create a better working environment for you and any employees you may have. However, it can be hard to take control of your efficiency and where you spend your time when you are bogged down with repetitive tasks that are important but take up too much time.
Marketing automation can help you save time and reduce the need for manual tasks. It takes the busy work out of your hands, and automates marketing tasks like email marketing, social media posting, and lead generation. When these things are taken care of, it’s easier for you to put your time and energy into more productive avenues and tasks that require strategic thinking or decision-making.
Enhanced Targeting and Personalization
It’s important to be found by the right audience. For example, if you do home decking repair, then you don’t want your time and energy wasted on clients who don’t own their own homes or who don’t have decks. Finding the right audience isn’t just about getting qualified leads, it’s also about growing your reputation in the right marketing and with the right people.
Marketing automation can help you better understand and target your ideal audience. With that information, you can create more personalized and effective marketing campaigns. Rather than spending money hoping you are reaching the right audience, you can dive into analytics and pull actionable insights from your reports to make sure your marketing dollars are going into the right channels.
Better Measurement and Analytics
Speaking of reports and analytics, marketing automation can also be used to get better measurements and metrics for your marketing campaigns and initiatives. It’s important in today’s business world to have access to data surrounding your marketing efforts, your audience behaviors, and the trends and successes of your business. Software and data tools help you create detailed reports around the analytics that matter, so you can use that information to power future decision-making.
Marketing automation tools provide detailed insights into the effectiveness of your marketing strategies. Those details and insights can be used to help you identify areas of strength where you are succeeding and areas for improvement that aren’t providing great results for you yet. Knowing this information helps you corner your market and stay ahead of the competition.
Greater Reach and Visibility
Getting discovered in your local area is important for home services business operators. After all, you don’t want people from hours away coming across your business. You work within a certain geographical area, so you need to focus your energy and efforts on those customers and increase your visibility within your community.
Marketing automation helps you expand your reach and increase visibility by leveraging digital marketing channels that work best for your business model. That helps you target specific audiences and narrow down your geographic area to only your areas of service and physical locations. That helps you narrow your marketing efforts and focus your initiatives on the places that matter most and provide the highest quality leads.
Improved Integration and Collaboration
As a home services provider, you are likely on the road more often than not. And if you have employees, they can be spread across different worksites throughout the week. That makes it difficult to bring everyone together or get people coordinated on the same efforts. However, without that type of communication, it’s even more difficult to run your business and track your success. Marketing works much in the same way.
Marketing automation can help you integrate your marketing efforts across different channels and even across different teams and employees. Many marketing automation tools have communication features built in, so you can track and improve communication. They also help you get a single picture view of your entire marketing program, even when you are using different channels and methods of marketing. Marketing automation helps you improve collaboration and coordination, making it easier to manage your business and provide great service to your customers.
Attend a Surefire Local Marketing Platform Demo
Having the right marketing automation for home services companies is an important step in taking your business to the next level and growing your operations. But with so many marketing automation platforms out there, how can you find the best option for your business needs? That’s where Surefire Local comes in.
Surefire Local is a business intelligence marketing software that comes at a fraction of the cost of other tools or agencies. Rather than spending thousands of dollars on agencies that don’t fully understand your business, you can invest in Surefire Local and take control of your marketing activities. Surefire Local uses automation tools to help you get all of the benefits of marketing automation while still having visibility and control over your efforts.
With Surefire Local, you can manage the most important online marketing activities within one platform. Rather than trying to remember multiple passwords and logins, you can have a single source of truth for all of your digital marketing information, including social media, advertising, email, reviews, blogging, websites, and online directories. Get a full-picture view of all of your marketing efforts and get detailed reporting on your campaigns and return on investment with Surefire Local. The dashboard view ensures that you never miss a notification, and you can share content across multiple channels with just a few clicks.
You can also access Surefire Local from anywhere in the world that has an internet connection. Even when you are out on a job or checking in on a work site, you have access to your marketing information. Never miss out on an opportunity to improve your marketing and take it into your own hands with Surefire Local’s marketing platform. Avoid data silos and always have access to key information and data with the help of the Surefire Local marketing platform.
To learn more about Surefire Local and explore the platform’s tools, including marketing automation, schedule a demo of the software solution today. There you’ll learn how you can use marketing automation to boost your home service business efforts and get an idea of all the available tools that Surefire Local offers to help you expand your business and grow within your local market.