Looking to take your local marketing efforts to the next level? If so, then it may be time to consider putting an all-in-one marketing platform to work for you. Specifically, an all-in-one marketing platform that can help you to increase your local reach, optimize your marketing dollars, and create a better experience for your target customers. At Surefire Local, we take a lot of pride in our innovative marketing software that yields, on average, a 34% increase in SEO traffic and up to 82% more online reviews for businesses like yours.
Not yet convinced? Take some time to familiarize yourself with what sets an integrated marketing platform like Surefire Local Marketing Platform apart from other siloed options, along with the many benefits of using an integrated platform to fuel your local growth.
Integrated vs. Siloed Marketing: What’s the Difference?
When it comes to business marketing solutions, there are essentially two options to consider: integrated and siloed platforms. With a siloed approach, your organization’s marketing may be very piecemeal; different departments within your business, for example, may have different marketing tasks or goals that are not necessarily cohesive or collaborative. Integrated marketing, on the other hand, focuses on looking at the bigger picture to make sure everybody across every department is on the same page with your brand’s marketing strategy.
As you could have probably guessed, an integrated marketing approach tends to be far more effective and successful than a siloed approach. Unfortunately, siloed marketing often results in data that is spread out across multiple tools and/or platforms, leaving no easy way to get a “big-picture” understanding of marketing ROI.
Likewise, siloed marketing can waste a lot of time, as you may need to switch between multiple different tools or platforms to do what you need to get done. Ultimately, this can result in a lack of understanding of a marketing strategy’s true performance—which not only wastes money and resources, but can tarnish your company’s reputation with prospective customers.
Furthermore, when your organization’s marketing efforts are falling short, there’s a good chance your customer experience is falling short as well. This can result in lost deals, wasted leads, and customers who choose not to return even after doing business with you. A less-than-stellar marketing experience can also lead to fewer referrals and fewer five-star reviews, both of which can affect your local reach and revenue.
5 Ways an All-In-One Marketing Platform Makes it Easy to Increase Local Reach and Revenue
With an integrated or all-in-one marketing platform, your business can enjoy having easy access to all the marketing tools and resources you need in one convenient and centralized location. As a result, your organization’s local reach and revenue can benefit in a number of ways.
1. Reduce Your Marketing Expenses
When you need a different program or subscription for each of your marketing goals, your business could be wasting precious marketing dollars. By consolidating your costs to a single integrated platform, you can cut back on the fees you’d otherwise be paying for multiple tools. As a result, you can save a little money without making any sacrifices to your marketing strategy.
With an integrated solution like Surefire Local Marketing Platform, you can easily control all aspects of your local marketing from one place and with one cost. This includes everything from your search engine tools, social media accounts, and business listings to your online reviews, advertising, and everything in between. If you’re paying for separate tools or services for each of these marketing tasks, we can almost guarantee that you’re leaving money on the table.
2. Measure Your Performance and ROI
One of the biggest advantages to using an integrated marketing platform over taking a siloed approach is the ability to more accurately measure the performance and ROI of each individual marketing campaign. Using an all-in-one platform that tracks all your metrics in one place helps to eliminate the time and guesswork involved in staring at spreadsheets and trying to figure out what kind of results your marketing campaigns are giving you.
Instead, your all-in-one platform makes it easy to track and interpret your data in one convenient place. From there, you can auto-generate reports and enjoy valuable insights that may have otherwise been overlooked. You can even set up specific tracking measures to better pinpoint which channels are driving the best ROI for your marketing strategy.
A great all-in-one platform like Surefire Local Marketing Platform also makes it possible to monitor your top competitors and gain insights based on industry benchmarks. All of this makes it easier for you to get a leg up on the competition, which can be challenging in a local market.
3. Optimize Your Marketing Budget
With better insights and metrics to work with, you can make more confident decisions to optimize your organization’s marketing budget and make each dollar go a bit farther.
For example, when auto-generated reports from your integrated marketing platform reveal that one of your campaigns isn’t performing well, you’ll be able to more quickly and confidently make changes to or eliminate that campaign. Likewise, when you can clearly see which campaigns are doing best for your business, you can allocate more funds to these channels. All of this leads to better use of your company’s marketing budget, no matter how big or small it may be. It’s no wonder, then, that many small businesses see up to a 385% return on their investment with the Surefire Local Marketing Platform!
4. Reduce Your Costs Per-Lead
As a business striving to grow locally, your costs per-lead are a critical metric. By using an all-in-one marketing platform to your advantage, you can actually drive down your average costs per-lead; this is because an integrated marketing platform will make it easier for you to see which channels are driving the best/most customers. From there, you can focus more of your time and efforts on these channels rather than wasting resources on channels that aren’t as effective. The result? Your costs to acquire a new customer are driven down.
5. Create a World-Class Customer Experience
When your marketing efforts are successful, they’re also beneficial to your customers and prospective customers. Insights from an all-in-one marketing platform can help you better tailor your marketing campaigns and content to your target audience, giving them the world-class customer experience they deserve. Meanwhile, being able to see and respond to customer reviews and/or social media posts from one centralized location makes it easier for you to communicate with your customers and keep them happy.
And of course, delighted prospects tend to turn into happy customers for life. Those same happy customers are also more likely to leave five-star reviews online, speak favorably about your business on social media, and recommend your products/services to friends and loved ones. All of this helps to boost your local reach and revenue!
Ready to Request a Demo of the Surefire Local Marketing Platform?
As you can see, the right all-in-one marketing platform can go a long way towards helping grow your business locally while making the most out of your marketing budget. At the same time, not all marketing platforms are created equal. This is why it’s so important to explore your options before choosing a local marketing platform for your business.
Fortunately, Surefire Local Marketing Software is designed with local businesses in mind. With our intuitive and easy-to-use platform, you can handle all of your marketing activities in one convenient place. This includes:
- coordinating search engine optimization (SEO) efforts
- managing your online reviews
- developing a referral program
- encouraging repeat customers
- controlling your social media accounts
- leveraging your analytics
- and much more!
Whether you’re looking to check your local search ranking against the competition, schedule a social media post for Facebook and Instagram, or add a new offer to your Google My Business profile, our platform makes it quick and easy to handle these tasks (and more) in one place. Meanwhile, our user-friendly design means you can spend less time training your employees on how to use our software and more time getting results.
Ready to find out more about Surefire Local Marketing Software? Reach out to our knowledgeable and friendly team to request a demo or have any of your questions answered! With more than a decade of experience in helping thousands of small businesses optimize their local reach, we look forward to seeing what we can do for you.