2025 is a pivotal year for SEO. Advancements in artificial intelligence are changing how search algorithms decide what searchers see.
What worked in the past may become less effective for home remodeling businesses like yours in the coming years. So, it’s critical to stay forward-thinking and adapt. This is how to get your business found in search in 2025.
1. Localize Your Online Presence
Local SEO is 10 times, no 100 times more impactful. As a local services business, you can dominate local search by narrowing your focus.
Whether you replace siding, build gutter systems, or create dream bathrooms, it’s crucial to think small to go big. Most of your customers are in your local community.
Localizing your presence involves several tasks and tactics like:
- Local keyword research
- Building content around local events, landmarks, and non-competing businesses
- Networking with local companies, non-profits, and government organizations
- Building lead pipelines to your website from other local websites, directories, and platforms.
- Geotargetting your ads to ensure locals see the most relevant and clickable messages
- Locally optimizing your titles, tags, and meta descriptions
- Adding local imagery to your website with locally relevant descriptions
Learning how to get your business found in search starts here. As you do this, every other SEO strategy for 2025 becomes easier to apply. You’ll save time and increase the quality of your leads because you’re hyper-focused on being seen by the right people.
2. Embrace AI-Driven Content Optimization
AI tools can help you automate tedious SEO tasks and enhance your content with deep insights into what works well with your audience.
You can use AI to:
- Generate ideas
- Draft comprehensive outlines based on competitor content
- Search the web
- Hash out ideas
- Generate compelling story prompts and examples
- Craft clickable meta description
- Generate social media post drafts complete with emojis
Human oversight is essential. These tools can make embarrassing mistakes and even fabricate complete falsities when allowed to publish unchecked. But they can certainly speed up the creative and technical research process when used correctly.
3. Prioritize User Experience (UX)
With AI summaries at the top of so many searches in 2025, it’s more important than ever to make the most of every website click. Your user experience needs to be flawless.
That starts with ensuring your website is fast and mobile-friendly. Then, address your scheduling, contact, and payment features.
Make it so easy to do business with you that….why would they choose anyone else?
Next, embed reviews and social media to make it easy for visitors to hear about real customer experiences. These can build instant trust that encourages casual visitors to act now.
Your user experience extends beyond your website to your online presence as you interact with people on social media, Google Business Profile, email, and text inquirie.
4. Develop High-Quality, In-Depth Content
We’ve been saying it for years. But with each passing year, this becomes more important for SEO. Creating endless shallow, lazy content is not how to get your business found in search as a remodeling company.
Instead, do your local keyword research and competitor research to learn what your community wants from your content.
Then, answer their questions and provide the online experience they are looking for,
Do they want to be inspired by amazing photos and videos from your latest home or commercial project? Make sure those visuals are front and center in your online presence.
Keep reinforcing why so many people in the community are choosing you.
5. Optimize for Voice Search
An increasing number of searches are done by voice. People search for home service providers and ask voice assistants to read reviews. It’s important that your online presence can be found by voice search engines.
One of the fastest ways to optimize for voice search is by filling out your business profile pages completely. Of these, Google, Apple, and Yelp are the most important.
On these pages, voice assistants can find your address, phone number, hours, special offers, star rating and more.
It’s important to realize that voice search has some limitations. It’s not going to deliver a whole page of results to searchers. Instead, it chooses the top 1 to 3 on a platform.
The more locally optimized your website and profiles are, the higher you “appear” in voice search ranking. So, when someone asks Alexa for the “best remodeling company in {your town}”, it’s more likely to choose your business.
6. Get Found on Google Maps
Back in the realm of visual search, local businesses need to take steps to appear in top 3 in Google Maps. This is how to get your business found in search.
When someone searches for a home services company through voice or visual search, you’re more likely to be seen and clicked on in these prized spots.
From here, people can see your precise location and star rating. They can then click to your Google Business Profile to learn more, ask questions, or schedule an appointment.
Google Maps is a lead generation machine for local remodeling companies that know how to get the most out of it.
The most helpful bit of advice we can offer here is to:
- Fill out your Google Business profile completely using local search terms naturally
- Start posting regularly
- Localize your website
- Get more reviews
By now, you’re probably noticing some overlap in how to get your business found in search in 2025. The truth is there are a lot of steps. But as you start checking the boxes, you’ll notice how the step before makes the next one work all that much better.
That’s how to win the SEO game in 2025.
7. Automate Review Request
Leverage marketing automation software to request reviews at the perfect time to grow your online reputation. Each is a vote of confidence. Both leads and search engine algorithms use these reviews to evaluate your online presence.
So, it directly impacts your visibility in search.
Manage your reputation by responding professionally to all reviews. Getting some unfavorable reviews are par for the course in business.
Your response matters as much as the review to those evaluating whether they want to hire you.
8. Post Local Check-ins
GeoJuice helps search engines confidently determine that you’re a local business by posting check-ins on your website (think Facebook posts) that are tagged with SEO parameters to improve your website’s search ranking.
9. Attract High-Quality Local Backlinks
Networking with local businesses, non-profits, and educational institutions is a great way to expand your search visibility by earning natural links from local entities.
As you work with these entities, they create pages on their websites sharing your collaboration – which becomes great content to share on social media. Both are great for SEO in 2025.
Also, consider hosting local in-person events and sponsoring community projects to generate more online mentions, news stories, and links to your website.
This is how to get your remodeling company found in search.
10. Grow Your Social Media Presence
We’ve saved the best for last. Social media is incredibly important because it builds trust and gives you a platform to showcase your most beautiful remodeling projects.
Choose 1-3 social media platforms where you feel your local audience hangs out and begin sharing projects (with permission). Add local tags and mention local places. Encourage commenting and try to start conversations about everything remodeling. Get people engaged.
Search engines see these local social signals. They demonstrate that you are a local company beloved in your community. This can both directly and indirectly help your search engine visibility.
11. Add Paid Ads to the Mix of SEO Strategies for 2025
Now, some forget about paid ads when we’re talking about SEO. But they can be very impactful and cost-effective after you take the above steps to grow your search visibility organically first.
At this point, you can add geotargeted social media ads and search advertising pay-per-click ads to the mix to grow your social media and online presence. Grow awareness in your community and continue to convert that awareness into new leads and customers.
How to Get Your Business Found in Search
And that’s how to get your remodeling business found in search. It’s a process with quite a few steps. But it works. Localize your presence, be smart about AI use, automate review requests, and create content your customers (and search engines) find valuable.
It certainly helps to have the #1 local marketing software to help you manage your online presence. From automation to analytics, our all-in-one marketing platform gives you the tools to succeed at SEO in 2025 and beyond. To learn more, schedule a free demo.