If you search for “all-in-one marketing software” on Google, at the time of writing this blog, you get over 6.8 billion results. If you’ve never used marketing software before and you’re not sure what to do with it, that’s really overwhelming, but we’ve got you covered. In this article, we’re going to discuss the benefits of marketing software and talk you through our tips on finding an all-in-one marketing platform for med spas.
A good marketing software solution is a must-have for any company that wants to streamline its marketing efforts, boost its return on investment, and increase customer satisfaction.
From Startup Bonsai:
“77% of marketers report an increase in conversions due to automation.”
“80% of marketers report an increase in leads due to automation.”
How to approach marketing software
While you could go for what we call the “duct-tape solution” with several different types of software to make up what you need, really, it’s better to find a full all-in-one marketing platform that gives you everything you need in one package. That way, you get a full overview of your marketing efforts, your metrics, and your return on investment. Look for a platform that keeps track of your customer information, automates your marketing on emails, texts, and social media, and provides clear and helpful statistics to show you how you’re doing and what’s working.
The whole point of software is to make your life easier, not more difficult, and with the duct-tape solution, you could find your marketing department is frustrated by the following problems:
Different apps for different functions
If you have one piece of software for email marketing, one for posting on social media, one to look at your web statistics, and so on, your marketing data is spread across all of that software, instead of all in one place.
You can then spend a frustrating length of time having to manually pull all of your metrics together into spreadsheets, and even then, not manage to get the full picture of what’s happening with your marketing.
If you don’t know what campaigns are successful and which don’t work at all, you could continue throwing money away on things that will never get results.
In addition, if different departments use different pieces of software, you get the silo effect with a lack of information exchange, which can disrupt the smooth running of your marketing and give your customers a poorer experience.
Wasting too much time
As well as spending far too much time attempting to stitch together metrics from several different pieces of software, you will be continually signing in and out of multiple platforms. It’s also not easy to transfer data from one platform to another if you need to compare results.
With an all-in-one solution, everything is right there at your fingertips, and with just a few strokes of the keys, you can have a whole range of different reports showing you exactly what you need to know to run your marketing department more efficiently.
Wasting money on things that don’t work
While your email software may seem to be showing you good results, it’s really difficult to measure and compare that against your social media marketing statistics to see which one is doing the better job if they’re both on different platforms. With too many pieces of software, it’s just not possible to collate all the information you need to give you a complete picture of your marketing. Without that data and clear metrics, you may be spending money on an ad campaign that costs too much, when focusing on your content marketing would actually bring you better results at a lower cost.
With an all-in-one marketing software, you can see all of your data for each part of your marketing mix, compare campaigns, measure email automation results, see if your paid ads are paying off, and more. Then you can ensure that you focus your dollars on where they will do the most good and switch off any campaigns that aren’t bringing you the results you need.
Poorer customer experience
With data spread across different platforms, it’s not possible to easily send the right content to potential leads at the right points in the sales funnel. Without a cohesive platform, you could miss sending vital information and lose a good lead to a competitor. You might find that you haven’t answered customer questions or that customers have requested more information but it hasn’t gone out to them.
You could lose good leads and leave prospects feeling frustrated and unhappy. The last thing you need is for an annoyed customer to buy from your competitor and then leave an angry review on your Google Business Profile or elsewhere.
With an all-in-one platform, every touchpoint can be tracked and all contacts with the customer can be saved. You can look up when you last spoke to them and what was said, so you don’t duplicate information or miss their questions.
5 benefits of using an all-in-one platform
An all-in-one platform can ensure that your sales, marketing, and customer support teams all work together smoothly to capture every qualified lead and provide them with the best experience. Not only is that good for the customer, but it’s also good for your teams and company morale too.
Here are just some of the benefits of using the right all-in-one marketing platform for med spas:
1. Spend your dollars on the right things
With a duct-tape solution, it may appear that you’re spending less per month on different pieces of software, rather than paying one fee for an all-in-one platform. However, with the time wasted in attempting to get different pieces of software to work together and the time spent on trying to get clear reports covering all parts of your marketing, you would spend far more in hours than you’d save. Not to mention that buying so many separate platforms really does add up. Add in how long it takes to log in and log out of different systems, how long you wait to get that report from sales that you can’t look up yourself, and how much time and frustration you spend on correcting errors in your data, and a single, straightforward all-in-one solution quickly becomes very appealing.
You can keep track of your campaigns, automate customer outreach and lead nurturing, track your performance more easily, and ensure you keep to your budget. In fact, it’s easier to budget too, as you’re only paying one amount every month.
2. Clear metrics and performance measurement
With a single system that can collate all of your data from every campaign and every type of customer contact, from email automation to social posting, and more, you can see instantly which of your campaigns are working and which don’t move the needle much at all. You can see where you get the majority of your leads from and what your return on investment is.
You’re not guessing at what you’re doing, you’re not spending without knowing if it’s worth it, and you’re not flinging spaghetti at the wall and hoping it sticks. You have a clear, targeted approach, without spending hours trying to pull your data together from different platforms and still not getting the full picture.
With an all-in-one solution, like Surefire’s local marketing platform, you can have auto-generated reports and get deep insights into your business performance.
3. Focus on the strongest channels and campaigns
With the right data and clear reports, you can ditch the marketing that’s not working and focus on your strongest campaigns and channels. Perhaps you’ve been spending all your time on Twitter, but your data indicates your best leads come from Instagram. Unless you know that, you can’t do anything about it. But once you do, once you optimize your marketing by focusing on the right things, you can get far better results and make your budget work harder for you.
And when your quality leads come through your sales funnel, they’ll get exactly what they need at the right times to move them through the buyer’s journey.
With an all-in-one platform, you can reduce your customer acquisition costs and quite probably increase the average order value (AOV) of your customers, too.
4. Maintain an active online presence
No business can afford to have empty social media channels and a blog that hasn’t been updated in months. And it’s so easy to fall out of the habit of posting regularly when you’re fighting too many pieces of software. When was the last time you updated your business directories and Google Business Profile?
A real-time saver with a marketing platform like Surefire Local’s is that you can create all your content in one place and then you can quickly and easily publish it to your social media accounts, your blog, and Google Business Profile, too. And it’s a breeze to update all business directories at once, without having to keep signing in and out of them all and without having to retype all that information.
Make things easier on yourself and save time with an all-in-one marketing software that’s made for the job.
5. Streamline your communications
With Surefire’s software, you can text, email, and talk on webchat with your customers. And you don’t have to leave our software to do it. You don’t have to leave your customers waiting while you log into yet another piece of software, you can instantly reply to them, answer their questions, and encourage them along the buyer’s journey.
You can also request reviews and ensure that you get great feedback from your customers, which not only helps you see what you’re doing well but also shows other potential customers what it’s like to work with you.
And there’s no chance of missing a message or losing a customer to the competition because they didn’t get a reply when they needed one.
Request a demo of the Surefire Local Marketing Platform
We’ve talked about just some of the features and benefits of Surefire Local’s marketing platform, but you can also find and post photos, track your customer information, ensure your NAP is consistent everywhere on the web, and so much more.
Why not book a demo and see how our all-in-one marketing platform for med spas can take your business to the next level?
You’ll see firsthand our intuitive and easy-to-use interface, with just one log-in for everything, and learn how we can help you increase your leads, convert more customers, and take your marketing to the next level.
