Running a chiropractic business can feel like a never-ending to-do list, and that’s before you add marketing your business and getting clients into the mix. But marketing automation can be a real game changer that helps you do more with less and lets you market and bring in leads far more easily.
In this article, we’re going to look at marketing automation for chiropractors – what it is and how it can help.
What is marketing automation?
Marketing automation involves using software, usually a single platform, to automate the repetitive and dull tasks that come with marketing to your clients. This saves you time and allows you to concentrate on the big picture and where your business is going rather than on the smaller details.
Marketing automation can be as simple as scheduling emails and social media posts, or it can do so much more for you, like analyzing your customer data and finding out why some people aren’t buying and what you can do about it.
Using marketing automation can make a huge difference to your marketing efforts, freeing up your time to focus on working on your business rather than in it.
Why is marketing automation important?
Over the last few years, we haven’t had the easiest economic circumstances and that has impacted many businesses. There’s increasing competition to contend with and it seems that there’s a new must-do marketing task or tool to add to your list every day.
Not only that, but since the pandemic, customer demands have changed. They now expect a top-quality customer experience both online and offline. They expect to be able to find what they want easily and to do what they want on your website and on your social media. And they really don’t want to wait. They want information now. They want to be able to ask questions in multiple channels – on your website, by text or email, on Facebook, and on your other social media platforms too.
That’s a lot to contend with as the owner of a chiropractic business and it can easily lead to feelings of overwhelm.
Marketing automation can take so much of that load off you, leaving you free to concentrate on the big, important tasks that really move the needle, like converting acquired leads into new customers.
Instead of having to do things manually, you can set up automation to take repetitive and boring tasks off your hands. You can use automation to schedule ahead and actually be ahead with your marketing instead of feeling like you’re constantly chasing your tail. You can also benefit from the sheer analytical power of computers to see what’s really happening on your customer journey and where people might be falling away rather than booking with you.
The site Finances Online has collected some of the latest statistics on marketing automation, which make convincing and compelling reading:
- “The top three reasons for implementing marketing automation are the following: streamlining marketing and sales efforts (35%), improving customer engagement (34%), and improving customer experience (34%)” – Ascend2 and Research Partners, 2021
- “Automation contributes to a 14.2% rise in sales productivity, as well as a 12.2% drop in marketing expenses.” – Oracle, 2021
- “Marketing automation can reduce administrative overhead to a 3.4% savings on average. Marketing automation drives 28% better sales productivity and 33% higher revenue growth compared to companies without lead scoring.” – Marketo
Benefits of marketing automation
Hopefully, it’s becoming clearer why you might want to consider implementing marketing automation in your own chiropractic business. But there’s more to marketing automation than what we’ve already covered.
Read on for more benefits of marketing automation for chiropractors.
1) Improved efficiency
It’s now possible to automate your email marketing, social media posting, lead generation, and far more, so that you don’t have to be present every time you want to interact with your audience or generate and nurture your leads.
Of course, clients still want the personal touch and you do need to interact in person with your social media followers regularly, so you can’t get rid of all of that completely, but you can save huge amounts of time and effort with automation.
With the time you’ve freed up, you have more time to grow your business and your marketing people can focus on being ever more creative and working on bigger projects, such as more effective campaigns, rather than having to be present to post or email several times a day.
You also save time because, instead of having to log in and out of multiple platforms, you can do all of this scheduling and automating from one platform. This basically streamlines your marketing, allowing you to manage everything in one place, including generating reports to tell you how your marketing efforts are doing.
It may also even be possible to reduce your staffing costs, as you won’t need as many hours to get everything done.
2) Enhanced targeting and personalization
Marketing automation can help you better understand and target your audience, allowing you to create more personalized and effective marketing campaigns.
If your team is no longer spending time on repetitive tasks that can be automated, they have more time to spend on creatively marketing your business and this too is fed by marketing automation. Obviously, the more you know your audience, the more you can target them with what they want to hear, which then only enhances what your team is doing as they have the right information to work from when formulating campaigns.
Marketing automation software doesn’t just do all these tasks for you, it also captures the data involved and analyzes it for you. You’ll be able to quickly see which emails are being opened and which are not, or which posts are doing well, what topics are popular, and other important questions that you really need the answers to so that you can tailor your marketing to suit your customers and their stage of the customer journey.
You likely already know that you need to give the right content to customers at every stage in the sales cycle, and marketing automation can help here too by making sure that that happens. While it might very much be automated by computer, when customers get just what they were looking for at the right time when they were looking for it, it really does feel personalized, which can encourage them to continue through the buying cycle to the next stage. It makes nurturing your leads far easier than having to work things out manually.
3) Better measurement and analytics
We’ve touched on data and analytics earlier but it really does bear repeating. Marketing automation provides detailed insights into the effectiveness of marketing efforts, helping you identify areas of strength and areas for improvement.
You can increase your conversion rates with marketing automation as the software can automatically track your leads and retarget any that don’t immediately convert.
You’ll also be able to see a complete overview of your marketing efforts as well being able to deep dive into the smallest of details.
When it comes to writing reports to discuss how particular campaigns have gone, how this month’s marketing compared to last month’s, or how last year compared to this year, the software can also do this for you too. You don’t have to sit with multiple platforms and multiple sets of analytics or get the spreadsheets out to produce even the most complicated of marketing reports.
You can measure everything you’d want to know very accurately and get a true picture of what’s going well and what needs improving. You’ll easily be able to see any areas of friction in your customer journey and areas where potential leads might drop off instead of converting. Once you know all of that, you can then do something about it and improve your overall marketing results.
4) Greater reach and visibility
With so much data easily accessible and genuinely useful, you can tailor your marketing and keep refining and improving it month on month, year on year.
You’ll expand your reach and visibility not by guessing where your customers hang out but by knowing beyond a doubt which social media platforms they prefer and what content they want to see.
You’ll be able to tightly target specific audiences and send them the content they need at the right time.
Continue to provide exactly what your potential clients want, almost before they even know they need it and you will grow your audience and gain more visibility simply by giving people what they want on their chosen platforms.
Not only that, but the right marketing automation platform will be scalable so it can grow with you as your business grows and keep taking your practice to the next level, and the next.
5) Improved integration and collaboration
With quality marketing automation software, both Sales and Marketing can use the same platform to manage every aspect of what they do. Instead of Sales using one set of software and Marketing using another, both teams will have the same data to work from in the same place. They’ll more easily be able to work together and to provide tailored reports to each other because the software will do a lot of the work for them.
It’s easier to integrate your marketing efforts across different channels and teams, improving collaboration and coordination, because everyone can see everything from their dashboard. Sales can see how Marketing is doing with generating leads and it’s easier for the software to find the right point when a lead should be passed over to Sales for more nurturing and conversion. Marketing automation software can bring your teams together and help them work better with each other.
Attend a Surefire Local Marketing Platform demo
Marketing automation for chiropractors really can make a huge difference and bring astonishing results.
Instead of doing things the manual and old-fashioned way, why not take a look at Surefire Local’s business intelligence marketing software?
You can manage every aspect of your marketing in one place and take advantage of all the benefits we’ve mentioned above, including quality reports and overviews of your marketing.
You can automate your social media, email marketing, and blog posting, manage your paid ads, gather and respond to reviews, update your business directory listings all at once, and so much more.
And everything’s on one platform with a clear and easy-to-use dashboard.
No logging onto multiple platforms. No fighting to get competing pieces of software to talk to each other and give you proper reports. Just straightforward marketing automation with all its benefits to make your life far easier. Book a demo with our team today.