As a location-based business, you may market your med spa mostly through channels like mail, ads in local publications and other local marketing tools. Internet marketing practices may not seem like the best fit since they can connect you to the world while you’re only seeking a local audience.
But there are ways to streamline your efforts and target local people through digital marketing. One effective strategy is to use Google My Business for med spas. At Surefire Local, we can help you use Google My Business within a local strategy through our small business marketing platform.
Google My Business is a tool that will maximize your online marketing efforts, helping the right people find and choose your business. It gives an ideal way for you to connect with local clients. Let’s take a deeper look at how it works and how it could help your med spa.
What Is Google My Business and Why Should Your Med Spa Use It?
Google My Business is a free Google service that lets you create an online business profile. What’s great about it is that it helps local businesses like yours get found by people in your area through Google Search and Maps.
So, when local people search for med spas in [your city], your med spa’s information will be included in business listings and on the local Google map. This is a great way for potential clients to find your particular business when they’re searching online for med spa services in their area.
If you overlook this service, your local competitors will be the businesses that customers are more likely to find when they’re searching for a local med spa. By using this service, your business can compete with the others. You can find ways to stand out from the crowd through Google My Business features as well. Examples include:
- Having the location closest or most convenient to a potential client on Google Maps
- Giving helpful answers to questions
- Having a comprehensive profile and website
- Sharing posts and pictures that engage and attract local people
- Having great reviews
Using Google My Business gives your med spa a lot of control over how your business is displayed online. You can also engage with customers to keep them happy and coming back for more.
Using Google My Business to Increase Your Local Reach on Google Search & Maps
Google My Business gives you a way to specifically target people in your area who are seeking the type of services you offer. When people are typing in a location-based Google search or looking for nearby businesses on Google Maps, your business will be one of the local med spas listed.
You can use the various features of this tool to create a connection between your med spa and local clients. This tool gives you the ability to share information with local people, while they can also interact through methods like leaving reviews, sending messages and answering questions.
The many features you gain with Google My Business for med spas include:
- Free account
- Business Profile with contact and business info
- Placement on Google Search
- Placement on Google Maps
- Google Reviews
- Google Questions & Answers
- Google Posts
- Followers
- Insights on customer engagement
- Messaging
- Optional Google My Business website
- Ability for clients to contact and book services through the profile
These are some of the main features that can help your business:
Business Information
You get a free business profile that allows you to share relevant info about your business. Your med spa can share your business name and your contact info, including your address, phone number and ways to message. Your profile connects potential clients to more information by linking to your website and showing your business hours.
Sharing your info through your business profile allows people in the area to easily get in touch. They can even call or message your business straight from your business profile by simply pushing a button on their smartphone.
You’re able to enhance your profile and gain more attention through certain features. For example, you can add an offer like a discount or event. You can also add photos, which help your business stand out. Google says that adding photos to a Google My Business profile results in 42 percent more Google Maps direction requests and 35 percent more website click-throughs.
Google Reviews
Real clients who have visited your med spa can leave reviews through the Google Reviews feature. While the prospect of inviting reviews may seem daunting, it could help your business. People check reviews as part of their decision whether or not to try your business. More than 90 percent of consumers consider the online reviews of local businesses.
Your clients can use their own Google accounts to leave a review that’s connected to your business profile. They’re able to leave a star rating from one to five stars and also leave a comment if they choose to do so. Then, when someone new visits your profile, they’ll see your overall rating that adds up all of your reviews. They can click on it to see individual ratings and comments, learning more about your business and its trustworthiness in the process.
Reviews add legitimacy to your business, showing that real people have used it and had a positive experience. Positive reviews calm concerns and give more information about the experience your med spa offers. They become the modern day equivalent to personal recommendations.
And Google Reviews allows your business to respond to reviews. This gives you the chance to reach out to positive feedback and encourage repeat clients. It also allows you to respond to negative feedback. If you do this in a professional way that’s seeking to solve the problem, this type of response can reflect favorably on your business. You may also learn some areas for improvement in the process. Google notes that responding to reviews makes a business 1.7 times more trustworthy.
Google Question & Answer
This feature allows potential visitors to ask questions about your business through Google Search or Google Maps. Then, other clients can give answers to the questions. You also have the chance to participate by answering questions about your own business. Doing so allows you to direct the narrative and clear up any misinformation about your business. You would be giving an official answer that clients could count on.
Once some questions and answers have been created for your business, the listing of Q&As would show up with the rest of the info about your business. This is helpful because it:
- Gives people more information about your business
- Shows you what potential clients want to know
- Saves time and resources by preventing many people contacting your business with the same questions
- Allows you to share your expertise by answering the questions
The questions and answers help potential clients learn more about your business and the experience they could expect. For example, people might ask:
- Whether your med spa offers specific services
- About the products and equipment your business uses
- Whether a service is okay with a certain health condition
Google Posts
Google allows you to create posts that are connected to your local business. This means you create content related to your business. You could create text posts as well as photo and video posts. Then, people are able to see your posts under your profile.
In general, posts give a way to share timely information. You could use them to:
- Spread the news on events and promotions
- Share updates and newsworthy information
- Communicate with and engage your med spa clients
Start Your Local Marketing Strategy
We can help you with your med spa Google strategy with our Surefire Local Marketing Platform. We have the expertise to help you set up your business profile to make it the most effective it can be, allowing you to focus on the other aspects of your business. Our small business marketing software includes a focus on Google My Business for med spas and other local businesses. We can also go beyond Google with our local marketing tools.
Attend a Surefire Local Marketing Platform demo to discover a local marketing strategy that’s specific to your med spa business. This strategy can help you become easily accessible on Google and anywhere else potential clients are looking for you.