If you’re a chiropractor, then geotargeting your advertising can be a very effective way to reach new patients and it’s a valuable marketing tool that every chiropractor should consider using.
You can use geotargeting to advertise your services in specific areas near your office or to target areas with a high concentration of your ideal patients, helping you attract more qualified leads. It can also help you save money on your advertising budget by targeting only the areas that are most likely to bring you new patients.
But what exactly is geotargeting? How does it work, and how can you do it effectively to attract more patients to your office?
Keep reading for 3 super simple geotargeting advertising tips for chiropractors and how Surefire Local’s business intelligence marketing software makes it easy to get started with geotargeting.
What Is Geotargeting?
Geotargeting is the process of tailoring your marketing campaigns to reach consumers in specific geographic locations. With geotargeting, you can target ads to people based on their current location, or targeting people who live in or have recently visited a certain area. This allows you to hone in on consumers who are located in areas near your office or who belong to demographics that are most likely to be interested in chiropractic services.
It can be extremely effective at generating qualified leads for chiropractors. When used correctly, it can help you to increase brand awareness among consumers in areas that are already likely to be interested or who are already looking for chiropractors in your area.
Geotargeting can also help you save money on your marketing budget by targeting consumers who are more likely to convert. Instead of paying for ads that are shown to everyone, you’re only paying for marketing materials that will be shown to your ideal potential customers.
How Does Geotargeting Work?
There are a few different ways that geotargeting can be accomplished. One way is through the use of GPS tracking. GPS devices can be placed on vehicles or mobile devices to transmit the location of people as they move around your area in order to track where they are in relation to your office. Then, this data can be used to show these people ads that will be the most relevant to them.
Geotargeting can also be done through the use of IP addresses and cookies. IP addresses can be used to approximate someone’s physical location similar to the way GPS does, so your ads can be displayed in strategic locations. Cookies are small pieces of data that are stored on a user’s computer that are designed to track a user’s web browsing activity, so you can show specific ads to potential patients after they visit your website.
Should You Use Geotargeting For Your Chiropractic Office?
Geotargeting for chiropractors is extremely effective for a wide variety of reasons. First, most chiropractors do a lot of walk-in or same-day business. People wake up in pain or start to hurt throughout the course of the day and begin looking for a chiropractor who can see them as quickly as possible.
Geotargeting ensures that your ads are seen only by those who live in, work at, or visit your service area. This allows you to focus your marketing budget on your ideal target market rather than wasting money on ads that no one in your target market will see. This is especially important for small practices and solo chiropractors who have limited marketing budgets.
Second, geotargeting allows you to customize your advertising to specific groups within your target audience. You can use different messaging and images in your ads depending on whether you are targeting residents of your service area or visitors, or if they are employed somewhere nearby. This creates a highly personalized feel, which does a better job of connecting with users and encouraging them to take action.
For example, you can display ads for sports massages to men and women aged 18-35 who have an interest in sports and live within a certain radius of your office. Or, you can display ads for chiropractic care during pregnancy and postpartum to women in your area aged 25-40.
Third, this type of marketing for chiropractors lets you easily track the impact of your ads and how effective your campaigns are. You can see how many people in your target market saw your ad, how many of them actually clicked on the ad, and how many of those people went on to book an appointment with you.
This information is invaluable for understanding which of your marketing campaigns are working and which are not, so you can cut poorly performing ads quickly and funnel more of your budget into ads that are performing well.
3 Super Simple Geotargeting Advertising Tips For Chiropractors
1. Target the Locations & Demographics Your Office Serves
The bread and butter of geotargeting is the ability to target ads to certain locations and demographics. Start by tagging locations and demographics that you do serve. By targeting areas in your close geographical region and patients for whom your ads will be relevant, you can be sure that your ads will be seen by people who are much more likely to use your service.
In addition to targeting ads to certain locations, geotargeting can also be used to target ads to specific devices. For example, if you want to reach potential patients who are using mobile devices, you can set your ads to display only to those users. You can show different ads to iPhone and Android users, or to mobile and desktop users depending on the campaign.
2. Exclude Locations & Demographics You Don’t Serve
It’s also important to exclude any locations and demographics that you don’t serve. Think of this as optimizing for negative keywords, but with geotargeting. Every impression and click on an ad costs you money, but if those leads never pan out to becoming actual patients, the cost is a loss.
You want to make sure that you’re not targeting people outside of your service area who are unlikely to have any interest in traveling to your office. Set your ad reach to a reasonable radius around your practice. If there’s easy-to-use public transportation to your area, you may be able to extend your reach a little further than if cars and cabs were the only modes of getting from point A to B.
You also want to exclude people who aren’t in your target demographic. For example, if you’re running the ad for pregnancy and postpartum care, you will likely want to exclude men from the campaign. For the sports massage ads, you might consider excluding people over the age of 55 who aren’t likely to be participating in any kind of sports activity. By using this strategy, you can save a lot of money on impressions and clicks that will never turn into patients.
3. Take Advantage of Location & Call Extensions
Finally, one of the best ways to make sure that your geotargeted ads are effective is to use location and call extensions. These extensions allow potential patients to see exactly where your office is located and give them the ability to call your office with just a few clicks.
This makes it as easy as possible for potential patients to find your office and get in touch with you, helping drive more qualified leads to your chiropractic office. If you’re not already using location and call extensions, now is a great time to start.
Geotarget Effectively With Surefire Local’s Marketing Software
Surefire Local is a marketing platform that gives businesses the power to geotarget their advertising efforts with pinpoint accuracy. Our unique business intelligence marketing software allows chiropractors and other medical professionals to set up and manage effective advertising campaigns across multiple channels from one central dashboard. This makes it easier than ever before for chiropractors to target the right patients with their marketing materials, eliminating excess spending on ads that don’t work.
Chiropractors can use Surefire Local’s marketing software to show potential patients in their service area highly relevant ads that are specifically designed to empathize with them and touch on their most important pain points.
By targeting potential patients who are already located near their office, chiropractors can maximize the chances that these individuals will schedule an appointment or come by for a walk-in visit. Excluding locations where services are not provided and demographics that aren’t relevant, chiropractors can ensure their ad dollars are spent only on potential patients who are likely to convert into paying customers.
Book Your Demo Now
If you’re looking to attract new chiropractic patients, geotargeting is a great way to do it. By targeting ads to people in the locations you serve, you can ensure that your message is reaching the right people. And with Surefire Local’s marketing software, it’s easy to set up and manage your geotargeted campaigns. So if you’re ready to get started, call us to book a demo today by dialing (703) 884-8442.