How Digital Assistants Have Raised Consumer Expectations for the Home Improvement Industry [On-Demand Webinar]

January 26, 2018 by Steve Eastlack

What if getting a new customer was as easy as asking for it?

Voice-enabled assistants like Google Home and Amazon Alexa are changing the customer journey as it relates to how people are finding home improvement contractors online. Now more than ever, businesses need to think about how they’re going to market themselves in the Age of Assistants.

Google’s own Patrick Tam, ‎Strategic Partner Manager, SEM & Platform Partnerships, talks through some of the key challenges businesses face and shares effective strategies for marketing themselves on voice-enabled devices.