Med spas provide a very valuable service. Like other local-based providers, though, they must work to build a local online presence to continue to bring in new clients at a rate that’s enough to maintain and grow your business. To do that, consider local social media tactics for med spas.
Localizing your online presence as a med spa enables your business to be easily found by the people most likely to need you – those within your local community. While it’s beneficial to establish social media profiles that draw a state-wide or even national audience, most of your potential clients will come from local areas. For that reason, it’s critical to build social media relationships within the local online community.
Today’s digital-first customer journey makes this critical. If your med spa offers facials and laser treatment, you may expect some referrals from other clients and perhaps even a few people who just stop in after passing your location. Most people, however, will turn to the internet to find the services they need and want. If your med spa does not have a local strategy that includes your social media marketing objectives, you miss opportunities to capture those customers.
Social media platforms are ideal locations for building your local online presence as a med spa. Think about all of those Facebook groups you’re in that are local to your community right now. When someone within the community is looking for a service you offer, it’s easy enough to connect. It’s even better when your clients recommend your services.
The benefits of using local social media tactics for med spas are numerous, but you may be unsure how to bring the process together. Consider these strategies.
How Social Media Platforms Localize Your Online Presence
Social media platforms, such as Facebook, X, Instagram, and even YouTube, allow you to connect directly with your customer base. By using these tools, you can reach potential customers. Consider how this matters.
The impact of local searches on small businesses
Social media can help people find your med spa. As a component of local SEO, it enables your business to become “visible” more readily in search engines and to those who are looking for what you have to offer. Ultimately, customers want a local med spa that offers the services they need.
While you may find it beneficial to have traffic to your website that is interested in the services you offer on a national scale, most of the leads that turn into customers for your med spa will come from local residents. Social media helps you get in front of those people.
Build trust and connections within your local community
Social media is different from other content strategies for building SEO, though. It requires an engagement factor. That is, you need to interact with and build relationships with people (including your customers, business leaders, and community leaders). When you engage within these groups, you create opportunities to build trust. People get to know who you are and what your services are, and they get to know the people behind the business. That, too, aids in building trust.
The role of social media in today’s customer engagement journey
If you need a local service to help paint your building, you may turn to social media to look for recommendations. You could ask a local group for help or just search that group for previous recommendations. You can read opinions and experiences firsthand. That gives you the confidence to know the company can do a great job.
The same applies to your med spa. Customers want to turn to businesses they can interact with firsthand and get to know within the community. If you are a helpful, positive member of an online community group, that’s going to be rapport with your customers for years to come.
Choosing the Right Social Media Platforms for Your Business
The key to selecting the right platforms for your business is to specifically consider your target audience. Where do your customers spend time on social media? Consider a few recommendations:
- Facebook: Facebook is easily one of the best resources for med spas because of community groups and local interaction opportunities. It is likely to attract a wide range of consumers, including most age groups, who seek out your services in a range of demographics.
- Instagram: This site may be ideal for those looking to attract a younger audience. It works very well for interacting through photos.
- TikTok: TikTok can be an excellent way to demystify the med spa services you provide. For example, this may include videos that show what happens in a treatment, or you may be able to use short videos to document how fabulous your location is.
- Pinterest: A photo-specific site, Pinterest is a great resource for reaching people who are looking for solutions.
Choose the platforms that are most relevant to your business and industry. There is no benefit to spending time and money marketing on a platform where you do not have an audience. If you’re not sure which platform may be beneficial, talk to your existing customers. What social media tools are they using?
Here’s an important consideration. You should be on all social media platforms where your customers are, but you can repurpose your content and use it across all of those social media avenues. That is, as long as you create a consistent brand presence across all of your social media platforms, you’ll be able to use content (in different formats) across all channels. That helps to reduce the amount of time you will spend on the process.
How to Set Up Your Social Media Profiles for Greater Local Search Visibility
To have success, it is critical to develop a strong strategy that incorporates your brand image. Here are some tips to take to set up your social media profiles for success:
- Compelling bio: Make sure your bio is compelling and detailed, and offers specifics about who you are and what your business offers. It should also be locally focused, providing local signals (like city names and references) to attract locals.
- Keywords: Ensure that your social media posts also have a strong local focus. Incorporate local keywords that your target customers are using to find the services your med spa offers. Also, incorporate hashtags using the city name and other local keywords.
- Location-based features: Ensure your business’s address and service area are included in your profile. It helps to provide clear indications of where your business is, such as “in the plaza” or “across the street from McDonald’s.”
How to Infuse Your Content Strategy with Location Signals
With your profiles set up, the next step is to incorporate local signals into the content. Here’s how to do that:
- Content that’s locally focused. As you build content for your social media, make sure it’s information that’s related to or at least relevant to the local community.
- Be community-involved. As you get involved within the community, use social media to bolster your credibility. For example, market the community events you’re supporting to raise awareness.
- Local testimonials: When you have clients come in who have fantastic results, ask them for a testimonial. A short video statement can help, but even just using a quote from local clients can help build your business’s social media success.
Use Social Media as a Way to Engage Your Local Community
Social media is just that – social. You’ll need to put some time into navigating this process. Here’s how to get started:
- Participate: Use your med spa’s Facebook page to join and interact with local groups and community forums.
- Run local ads: Have a local promotion that you advertise on social media. That’s going to help you get attention and shares within the community.
- Ask for and respond to reviews: Local reviews are critical to med spa success, and they can be an excellent source of feedback.
- Engage with others: Engage with other complimentary service providers in your community, such as hair salons or chiropractors to make your marketing dollar go further.
Enhance Your Local Visibility with Social Media Advertising
Social media advertising is a very effective strategy and can offer a solid ROI for many med spas. It allows you to pay for advertising on the social media platform directly to those within your community. To do this, you’ll leverage geotargeting features to help create locally specific promotions.
Collaborate with Your Customers
One of the best ways to attract attention to your business is to showcase your customers. Encourage your customers to share their experiences or services. Have a contest or campaign that helps customers get your name out there, such as a share-the-most contest. You’ll want to then share this user-generated content across all platforms.
Analyze Engagement and Reach to Determine the Best Course of Action
As a business owner, you know times change. Use analytics tools available to you to track local engagement and visibility. You’ll need to learn how to analyze metrics for specific changes, such as where people are interacting with your ads or what is driving people to your website. Use this as a launching point for new content.
Build Local Social Media Tactics for Med Spas with Surefire Local
The ongoing nature of localizing your online presence is a must for med spas. Set up your profiles and continue to manage them. That’s what’s going to keep people coming to you. With the use of zip codes, better customer engagement, and business growth initiatives, you’ll get in front of more potential customers.
Surefire Local can help you achieve these goals by utilizing our all-in-one marketing platform designed for local businesses. We’re all about helping small businesses establish their online presence by creating local signals across platforms and profiles that make it easier for your next clients to find you.
Check out the features you can tap into:
- Website / Local SEO optimizations: Create geo-tagged content for your social media profiles
- Online review management: Request reviews from customers, write responses, and analyze them.
- Content marketing: Tools to create locally targeted and relevant content on social media profiles make staying relevant easy to do.
- Social media management: Scheduling posts, tracking engagement metrics, and responding to comments is easy to do using these tools.
- Analytics and reporting: The data you need to know how well you are doing is available. Find out what you can do even better.
Attend a Surefire Local demo to find out more about which local social media tactics for med spas we can help you build.