The success of modern digital marketing today mainly rests on four key pillars: analytics, personalization, automation, and optimization. In the past, marketers had to depend on different tools for each of these pillars. However, that resulted in a landscape where small businesses were forced to pay expensive fees and feel completely helpless when trying to figure out what was actually working in their marketing. But what if you could use a single platform to handle everything? To align all these aspects of marketing, where your strategy is automatically implemented and tailored based on buyer behavior?
That’s exactly what artificial intelligence (AI) marketing does.
Keep reading to learn how you can use AI marketing solutions to improve your online presence and better serve your customers.
Artificial Intelligence Tools for Digital Marketing
So what is AI marketing? What does it look like? In simple terms, AI marketing is a strategy that uses artificial intelligence technologies to make automated decisions based on data collection, advanced analytics, and customer behavior. Some examples of AI applications in marketing include:
- AI-powered chatbots for 24/7 customer service
- Dynamic landing page and content creation
- Autonomous media buying on digital advertising platforms
Two major elements differentiate AI marketing from traditional marketing practices.
First is the use of big data. Before the internet, it was a resource-intensive process to manually conduct extensive market research. Therefore, traditional marketing campaigns were largely designed using brand assumptions about customer behavior.
However, that is no longer the case with modern digital marketing. AI tools are far better than humans at effectively collecting and analyzing customer information from multiple sources. Using big data, AI marketing tools can create highly focused audience segments based on people’s interests, wants, and needs.
The second difference is machine learning. AI tools can use reiterative testing to continuously improve performance and identify market trends. These two factors allow AI marketing to create real-time, personalized customer experiences at scale. This is very different from the pre-planned generalized campaigns of traditional marketing.
10 Benefits of Using A.I. In Your Marketing
Numerous benefits come with leveraging artificial intelligence tools for digital marketing.
1. Maintain an Active Online Presence
An integrated AI marketing platform helps you develop a comprehensive digital marketing strategy based on a 360-degree view of your customers. Content management, social media marketing, email marketing, online advertising, digital asset management – all of these elements are brought into alignment. This helps ensure that your brand is present wherever people are looking for your products or services online.
2. Greater Accuracy
With AI-powered marketing tools, you can learn exactly where your customers are coming from, how to drive greater visibility in those channels, and how to retain them over the long run. This information lets you effectively coordinate your marketing efforts across all of your marketing channels. Moreover, with automation technology, you can manage your campaigns with minimal involvement from other people, which significantly reduces the chance for human error.
3. Better Personalization
According to a recent study, 86% of people will pay more for a better customer experience. Marketing personalization plays a critical part in customer experience since it is often the first point of contact a prospect has with your brand. As such, you want your marketing to be tailored exactly to their specific wants and situation. This is where AI marketing shines. Using intelligent algorithms, it can analyze hundreds of data points about a user, including location, demographic information, device, etc. With this information, it can help you identify the most effective message and channel to reach receptive targets at the right time.
4. Faster Customer Service
AI chatbots are a powerful tool for improving customer service. Advances in natural language processing mean that chatbots are starting to understand things like intent and context in conversation. This makes interacting with machines a much more natural feeling experience for customers.
Chatbots are ideal for routine interactions like answering simple questions. If a customer query is too complex, they can route it to a human customer service representative. This can dramatically improve customer service workflow by cutting down on wait times. Moreover, the interaction data collected by chatbots can help you develop insights into what issues your customers are having and develop better solutions.
5. More Relevant Content
Along similar lines as personalization, AI marketing can also lead to your content being more relevant, and more effective at connecting and converting prospective customers. Through insights gained with AI, you can be confident that the messages you’re putting out there will resonate.
6. Improved Efficiency
Computers are much more effective in handling the routine tasks of digital marketing. The post scheduling, the data collection, the audience segmentation, the follow-up emails. By automating these processes you increase implementation and decrease the potential for error. Indeed, according to research by Nucleus, marketing automation improves business productivity by 20 percent on average.
7. Website Optimization for Conversion
With AI marketing you have the power to automate SEO at scale. Instead of manually targeting every page on your website, an AI-powered platform allows you to identify pages that need to be optimized within minutes. Based on search data, it can suggest the best keywords, backlinks, and pages for generating better rankings and drive conversions. On-site SEO (i.e. title tags, meta info, and image alt tags) can easily be created at scale. It is also able to dynamically update content and layout based on how users find and engage with a page to create a cohesive customer journey.
8. More Effective Email Marketing
AI-powered email marketing is one of the most effective ways to communicate with your prospects. With machine learning, you can hyper-personalize and split-test your emails with ease and improve the effectiveness of your campaigns. For instance AI email marketing will segment data to determine which audiences receive specific messages. It can create custom subject lines and tailored messages to help drive user engagement. Furthermore, it can track the performance of each message to uncover individual email preferences. For instance, using previous engagement data to determine the right time of day to send emails to a specific prospect.
9. Advertising With Stronger CTAs
The possibilities of AI-enhanced digital advertising continue to grow, both in scope and complexity. Like other forms of online marketing, the potential of digital advertising is limited when brands rely on manual processes. By leveraging an AI-powered marketing platform, you can take your online advertising efforts to the next level. For example, it allows you to:
- Implement targeted local search campaigns designed to drive leads.
- Take advantage of smart bidding strategies to optimize ad spend.
- Engage potential customers across multiple devices and channels, including search, display, email, and social.
- Continuously A/B test ad copy and CTA buttons.
- Track conversions, click-through rates, cost per lead, and ROI.
The result is more effective budget use, improved performance monitoring, and higher campaign results.
10. Community Relationship-building on Social Media
AI greatly enhances your ability to learn about and engage with your audience on social media. For example, social listening tools powered by machine learning can analyze huge amounts of data, such as brand mentions, keywords, and hashtag use across multiple social channels. Analyzing this data helps reveal how audiences are engaging with specific topics and different types of content. In turn, these insights help you create content that more deeply resonates with your audience.
AI tools can also improve reputation management. For instance, it speeds up the review generation process by sending review requests (and friendly reminders) to multiple customers at a time. Moreover, it uses machine learning to help you quickly identify questions, reviews, and complaints on Facebook, Google, and Yelp. By automatically tracking what’s being said about your business, you can respond more quickly. As we discuss in Good Review and How to Get Them, prompt response to user comments is an integral part of building your brand image online.
Request a Demo With Surefire Local
At Surefire Local, we have created a next-generation software and user-friendly platform with top-level machine learning not found anywhere else. With our artificial intelligence tools for digital marketing, you have your entire digital footprint in the palm of your hands. Whether you want to take care of marketing in-house or use a 3rd party agency, our software and team of digital marketing strategists make it easy and effective.
Our AI will allow you to personally see how your marketing campaigns cross-pollinate, what to do to increase your conversion rates on specific campaigns, how much you are paying per lead, and which campaigns aren’t worth the investment.
Contact us today to schedule your complimentary demo!