Are you ready to take your accounting firm’s marketing plan to the next level but don’t know where to start? Consider elevating your digital marketing efforts to a fully integrated marketing approach.
Take advantage of a specifically designed, all-in-one platform for accountant marketing like Surefire Local to increase your marketing ROI and client satisfaction.
We pride ourselves on producing digital marketing solutions for small to medium-sized accounting firms just like yours. Consolidate your reputation management, digital advertising, email marketing, content, social, and web analytics into one streamlined platform that can help you manage and grow your business.
Our clients see an average 35% increase in SEO traffic and an 84% increase in online reviews when they choose the Surefire Local Marketing Platform! Keep reading to learn more about how a truly integrated marketing approach outperforms traditional siloed marketing models and fuels growth for small businesses.
How to Approach a Marketing Software
There are essentially two choices when it comes to marketing for your accounting firm: all-in-one or duct tape approaches.
Consider Time and Money Spent
“Duct tape” solutions are how we refer to using piecemeal marketing vendors and tools as needed. This is often a reactive approach to marketing rather than a proactive one. You’re using these different duct tape tools to “patch up” holes in your digital marketing strategy rather than looking for a solution to the underlying problem.
For instance, when you need more reviews, you may turn to Facebook, Yelp, or Google. You can also streamline your online presence by cleaning up your business directory listings, of which there may be dozens. Most of these could have been created without your knowledge or input also.
MailChimp to Hootsuite–there are dozens of tools designed to fill specific marketing needs. But all of them require individual management and most of them come with annual fees or monthly subscriptions attached.
The time and money involved in a duct-tape approach to marketing add up fast.
On the other hand, you have the all-in-one platform solutions. From one dashboard, you can monitor and manage your social posts, online reviews, email campaigns, texts, and blogs. This saves you valuable time and consolidates your fees into one, much lower, monthly payment.
Data Analysis and Consolidation
Currently, where does your marketing data live? If you’re like most small businesses, your firm’s data likely lives in multiple places–Facebook and Instagram Insights, Google Analytics, Google Ads Manager, etc.
When your data is spread out rather than consolidated, it can be difficult to get a full understanding of your marketing ROI. How much of your budget is allocated to each platform and how are your campaigns performing? And how does that fit into the bigger picture of your overall marketing strategy?
Don’t waste your money on marketing channels that are underperforming because you don’t have the right data. An all-in-one platform makes it easy to grasp the full scope of your marketing efforts and make decisions that encourage growth and conversions.
Customer Experience and Retainment
The duct-tape approach makes it difficult to monitor and manage your online reputation. This is a problem for your firm of course, but if you’re not careful, it can also become a problem for your clients and prospective customers.
Messages left unread, comments and questions not replied to…it adds up fast and paints a picture of an unresponsive, irresponsible business. And as an accountant, that’s the last impression you want to give off.
Your clients are trusting you with their hard-earned money, their retirement funds, and their own businesses. You need to make sure that your online presence reflects the care and attention to detail we know you put into your work for your clients.
Using one centralized dashboard to monitor and manage your firm’s online presence and interactions means a lower likelihood of something falling through the cracks.
When you can reply to posts and comments in real-time, you increase engagement and build trust with your audience. Responding to negative reviews immediately takes away some of their destructive power and implies transparency and responsiveness. And responding to positive comments and reviews quickly can help reinforce that goodwill and turn happy customers into lifelong clients!
5 Major Benefits of Using an All-in-One Platform
An all-in-one platform is a helpful tool for accounting firms. It can reduce spending, optimize your budget and build a better patient experience through simplicity and clarity. Read on to learn more about how an all-in-one platform for accountant marketing can help you streamline and grow your firm.
1. It Reduces Marketing Expenses
There are dozens and dozens of niche digital marketing tools and services designed to address specific marketing needs. These tools can be extremely helpful when you have one, highly specialized problem to fix. But when you’re using them as a stop-gap for your overall marketing strategy, the time spent in management and the subscription fees add up fast.
Consolidate the cost of your multiple tools into one by choosing an integrated marketing platform instead. This lowers costs and increases the quality of your campaigns.
With Surefire Local’s all-in-one platform for accountant marketing, you can monitor and control your full online presence for one low price. Manage your Google Business Profile, Social Media accounts, SEO analytics, content production, email lists, and directory listings from one central platform.
Consolidating your marketing fees into one bill leaves more money in your budget for more important things–like your next marketing campaign!
2. It Helps You Measure Your Marketing ROI
You can’t manage what you can’t measure–especially when it comes to marketing. One of the most underrated advantages of using an all-in-one platform is the control it gives you over your analytics! You can gather all of your data in one place and use that to create a more holistic picture of your marketing ROI and how well your campaigns are performing.
Stop building homemade spreadsheets, or worse, take the shotgun approach to marketing. An all-in-one platform allows you to pull all the data into one dashboard. You can also set up auto-generated reports that can help you piece together patterns you otherwise wouldn’t have recognized.
Streamline your marketing efforts and proactively respond based on real-time trends and interactions. All-in-one reporting saves time, money, and effort!
3. It Optimizes Your Marketing Efforts
Now that you have better control of your budget and your data, you can make better decisions for your firm’s marketing strategy. Invest in the best-performing channels and drive more qualified leads to your site.
For example, if the people who find you through Yelp almost always convert, but Facebook ads are all interaction and no real contact, make decisions accordingly! Cut the Facebook budget and put those dollars into Yelp advertising and sponsorship.
This is the kind of optimization that helps you streamline your efforts and get the most out of your budget–no matter how big it is. The average Surefire Local customer sees an increase of up to 385% in their ROI when they switch to the Surefire Local Marketing Platform!
4. It Helps You Stay Active
Producing regular, high-quality content is the most important thing you can do for your SEO efforts. The more content you push out and the more in-depth it is, the higher you’re likely to rank in search engine results and be found by prospective clients.
Write towards locally-focused, relevant keywords to drive high-value clients to your firm. This is where an all-in-one platform comes in handy. You can create, publish, and promote your content from one easy-to-use dashboard.
5. It Streamlines Communications
With an all-in-one platform for accountant marketing, you can create and manage email drip campaigns, website chats, and mass texts from one central location. Save time and money while also streamlining your messaging and improving the client experience.
When you’re using more than one tool to communicate with a patient, they might get repetitive messaging. Worse still – mixed messages. When your patients can see all of their communication in one place, it’s easier for them to understand the message and for you to craft a coherent personal experience that is tailored specifically for them
For instance, you can set up a text campaign that follows up with your patients after their appointment. In your first text, thank them for choosing your firm and ask them to let you know if they have questions or concerns.
You can also set up an email campaign to do something similar or work with your text campaign. A multi-media approach allows you to communicate with your clients exactly the way they prefer!
Streamlining your patient communications can help improve the patient experience and engagement, resulting in an increased reputation for your firm as well as repeat business.
Request a Demo
Contact Surefire Local today to learn how our all-in-one platform for accountant marketing will improve your practice’s localized digital marketing. We’d love to schedule a free demo and walk you through the process! We have years of experience helping accountants grow their practices and increase client satisfaction. Let us use that experience to help you grow your firm. Contact us for a demo today!
