Looking back on the past few weeks, our team has distilled our guidance and customer activities into the following framework. In times of uncertainty, it’s helpful to know how others are managing the crisis and what best practices are for finding success.
Stage 1: Adjustment — Connect & engage
As you try to figure out how to operate in a COVID-19 environment, a critical first step is to connect and engage with your target audience: we’re open, adjusted hours, temporarily closed, we’re still scheduling, etc. Whatever your business’s status is, the most important action continues to be communicating and keeping your audience engaged. Having an optimized online presence has never been more important to your business.
Key channels and action steps during this stage are: Website, SEO, Local, Content
- Maintain your website and increase digital relevance
- Add COVID-19-related content, such as a website banner, updated policies, and FAQs
- Ensure all of your local listings and maps are updated
Stage 2: Focus — Working in the “new normal”
The next stage takes you from adjusting to focusing on areas that keep the phone ringing and appointments being booked.
Key channels and action steps during this stage are: Website, Paid Media, SEO, Email
- Generate interest with special offers
- Relaunch your paid media with adjustments targeting audience needs
- Create targeted content and publish across your online presence
- Review the mobile version of your website for opportunities for improvement
- Email your prospects and customers
Stage 3: Growth — Shifting into overdrive
The final stage is to go all-in on executing your small business growth strategy.
Key channels and action steps during this stage are: Paid Media, Website, SEO
- Aggressively scale paid media presence
- Leverage prospecting and lookalike modeling
- Create more content
Create Transparency of Marketing Spend and ROI with Surefire Local
In today’s age, undergoing a digital transformation and being a nimble business is necessary to increase productivity, create transparency of marketing spend and ROI, and manage content and customers. When you leverage technology and A.I., it helps you avoid lagging behind your competitors.
The Surefire Local Marketing Platform allows you to digitize your business in a way that few others can match. With an all-in-one local marketing platform, you have an operating system to manage your website, search engine marketing, business listings, online reviews, content, customer communications and so much more.
When you’re able to take action with regards to your online presence from anywhere and be in constant contact when any new leads inquire about your services, there’s nothing stopping your business from thriving.
The Surefire Local Marketing Platform was built to help your business adapt to the new normal emerging out of this pandemic. Request a demo to learn more about how Surefire Local can help your business always prepare for whatever may lie ahead.
