Whether you ship, repair, sell cars, or offer transportation services, creating content may feel like an uphill battle. If you’re searching for automotive marketing content examples, what you’re really searching for is which ideas will stand out from the endless noise and competition on the internet. After all, you’re not just competing with other automotive professionals, you’re competing with every other distraction out there.
The good news is that even in a sea of apps and sites, you offer a pivotal service to the public. And your clients need you to provide your expertise if they want to get from Point A to Point B. Below, we’ll look at the importance of engaging content for automotive local SEO services and how to better engage your customers.
Why Compelling Content Matters
Business owners have endless options when it comes to creating and posting content. Google, social media, the company website, and email lists are just a few ways to distribute your content. In addition, most owners understand that their content has a lot to do with where they fall in the search rankings. What they may not understand is that gaming Google’s algorithms will only get you so far.
So, while you certainly can get AI to create blogs, social media posts, and website pages, it’s not going to mean much if everyone else is doing the exact same thing. If you constantly see the same automotive marketing content ideas posted in your industry, written in the same forgettable format with the same forgettable phrases, your content is liable to get pushed again and again to the bottom.
But even as search engines change and customer priorities adapt right alongside them, compelling content remains the single best way to get your business’s name in front of your customers’ eyes. More than using the right keywords or sticking to a regular schedule, you need helpful, valuable content that people come to rely on. If you neglect your official company content, you can miss out on some of your best business.
Determine the Best Type of SEO Content for Auto Services
Automotive marketing content ideas run the gamut, and this is true even if you’re breaking your customers up by age groups. While younger people may be more inclined to read short posts on social media (as opposed to signing up for your email list), you may cater to a population that breaks the rules. Plus, you can create content that makes people want to break the rules!
Here are a few things to keep in mind about different types of content:
- Social media posts: Social media posts are quick ways to touch base with your customers. So, you might promote a limited-time coupon, share personal facts about a new hire, or post a news article that affects your industry and larger business.
- Newsletters: Some people prefer to get a monthly email with your latest content. This could be a great initiative for automotive dealers who want to stay on customers’ radars without spamming them or for movers who want to refresh industry clients about their expanding service menu.
- Blogs: This type of content can be tricky because many business owners leverage it to boost their search engine rankings rather than as a place to post compelling content. If you do choose this avenue, make sure that you use your other channels, like social media, to promote your latest posts.
- Website Pages: Your web pages are a great place to get people excited about your products and services. Not only should all your information be up-to-date, but there should be interesting, specific tidbits that the reader can use to help them make up their minds.
- Case Studies: Case studies don’t have to be boring! When they’re packaged correctly, you can use them to narrate what your business does best. For example, an auto mover might spotlight a cross-country trip and the trials they encountered. A car dealership owner might post about how they helped a young family finance the SUV of their dreams — even when they didn’t have the best credit score.
- Testimonials: More and more, people want to hear about why a business is so great from the customers instead of the owners or employees. Choosing the best, most descriptive testimonials can instantly lend credibility to nearly any digital asset! So whether you feature customer reviews on your web page or Facebook, this type of content can help your services or products come alive.
- FAQs: Your customers probably have a lot of questions, and the right FAQ page can help them work out the answers before they have to lift a finger to phone or email. Creating a good FAQ page usually starts with everyday language, casually explaining everything from your business hours to your policies. Plus, your business comes across as helpful, which can make for a great first impression.
Meet Your Clients Where They Are
Most business owners and decision-makers understand that their customers share a few common values. For example, you may cater to a group that wants to find the best deal in their area. Or you may work with people who know their cars inside and out, and they’ll only trust their vehicles to someone who has the same exacting standards. What you may not realize is how often content inadvertently alienates the very people you’re trying to attract!
It may take some time to change content based on your client’s needs. For example, plenty of mechanics may know that their customers know little about cars, and still use technical jargon on their website. Or automotive dealers may have a hard time admitting to an inventory shortage on the most popular models. As difficult as it can be to switch up your content strategy, though, you may find that your stock climbs as you shape your text to meet the changing needs of your customers.
Share Your Unique Spins
It’s important to give your business a brand personality to stay ahead of the pack. If you want to stand out from your competitors, you don’t want to reiterate the same, nondescript takes on updates in your industry. So, if you think that the sale of EVs can’t keep up with the number of chargers in your area, this information would be helpful for potential EV buyers to know.
As computers change and new models debut, you can base some of your most compelling content on the biggest news in your industry. As you write content, whether it’s a general blog post or an article for a trade magazine, this is a great time to get specific. An automotive dealer shouldn’t be afraid to be as honest as possible about how their inventory compares to what else is on the market. A mechanic should feel free to share their insight about how the latest Tesla update will impact their work. An auto mover should be able to explain which services (and prices) are impacted by the changing tides.
Ask for Help
For most business owners, it’s not always easy to adapt automotive marketing content examples for your business. After all, you signed up to be an entrepreneur, not a world-class writer! However, as overwhelming as it may seem at first, you can start with a few simple questions for your customers.
By asking your customers what they want to see, whether that’s automotive news, your latest company promotions, or your opinion on the latest interest rates, you can start to understand what’s driving your their decisions. You’re likely to have a portion of customers who feel indifferent about the automotive industry or about your company. However, this doesn’t mean that they’re indifferent to everything.
For example, a new parent who visits a dealership may know nothing about the inner workings of their car, but they’ll still care quite a bit about the car’s safety ratings. In this case, you’ll want to make sure that your site’s car listings make it simple to view and understand the car’s best safety features and crash-test results. A mechanic who works with a largely uninformed public may get a lot more traction if they start posting basic facts on the most popular car models they work with.
Recruit an Expert
There’s a reason why many automotive entrepreneurs rely on shortcuts to post their content. Creating quality content takes up a lot of time, and if you’re not deploying the content correctly, it can quickly seem as though all that effort isn’t actually amounting to any new business. If this sounds familiar to you, it may be time to recruit the help of a local expert.
Surefire Local can multiply your marketing efforts by giving you a single dashboard to control your entire digital footprint. Instead of spending hours on a single blog post, that may or may not be read by anyone, you can see which channels are heating up and distribute your best content where people will actually see it. Want to see how this works to boost your automotive SEO? Schedule a demo today!