Neumann Construction, Inc. Increased Revenue 256%
- Digital Marketing Strategist
- Lead Manager
- Local SEO & Website Optimizations
- Reviews
- Surefire Local Marketing Platform
The Company
Neumann Construction, Inc. is a roofing company in Minnesota. Having installed new roofs on more than 2,500 homes and sporting a GAF Certified Roofing Contractor badge, their team is known to provide the highest quality of workmanship and use the best products possible to ensure their customers’ homes are protected
The Challenge
Severin Neumann, President of Neumann Construction Inc., and his team faced immense challenges in tracking and managing their marketing budget. They found it stressful to keep tabs on where their marketing dollars were being allocated. Additionally, their online presence was failing to generate any significant traffic, despite their repeated efforts to improve.
He recognized that if he wanted to build a competitive online presence and stay visible in his local market, he needed professional help.
Solution Summary
Digital Marketing Strategist
Lead Manager
Local SEO & Website Optimizations
Reviews
Surefire Local Marketing Platform
Using Surefire
Google Business Profile
Neumann Construction Inc. started by becoming highly active on their Google Business profile. Using Surefire, they started posting regular photos, videos, updates, promotions, and other compelling content for their prospective customers. They also began answering customer Q&As. This showed the Google algorithm that they were a highly relevant local business, increasing their Google search ranking while also increasing prospective customer engagement.
GeoJuice
Then, they used Surefire to begin posting automatic check-ins to their website. These check-ins included photos, descriptions, and relevant keywords that showed Google their website was relevant for each neighborhood they posted a check-in from. This not only further increased their Google search ranking, it also showed prospective customers that they were highly active in their area, attracting even more customers from each service area.
Result Tracking
The last step was to measure the effectiveness of each new online campaign. They tracked metrics like conversion rates per campaign, cost per lead broken out by source, and which campaigns were no longer worth the investment. This allowed them to quickly determine which campaigns to scale and which ones to remove, ensuring continuous optimization while saving valuable time.
"I now have complete tracking set up in my marketing and the Surefire Local platform allows me to see a snapshot of my performance at a high level while also letting me dig deeper into the specific campaigns we’re running. Having someone I trust to look over my online presence and bring new ideas and opportunities to the table has made all the difference in our ability to grow profitably over our two and a half years together."
Severin Neumann
President of Neumann Construction Inc
The Results
Severin Neumann and his team now execute their strategy with confidence, less stress, and have eliminated guesswork in their marketing. All of this has made it easier to rise in search rankings, connect with prospective customers, and find the right projects that enable them to grow profitably. During a challenging year for all, their team has been able to surpass their goals and achieved incredible growth compared to 2019.
Their efforts have also resulted in the following:
85.5%
boost in online visibility YoY
72.7%
decrease in CPL YoY
389%
increase in leads from Google My Business YoY
101%
increase in total leads YoY
256%
increase in revenue from 2018 to 2020
5-star rating
with over 50 reviews on Google, HomeAdviser, and their website
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See how Neumann Construction, Inc. and other local service businesses are increasing revenue 256%