Paul Scheible, CPA Grew Online Visibility 1533%
- Digital Marketing Strategist
- Online Presence
- Reviews
- Surefire Local Marketing Platform
The Company
Paul Scheible, CPA is a local CPA firm specializing in developing innovative solutions for their client’s financial and tax problems. They’ve become a staple within their local community and are best known for their exceptional wealth of knowledge and providing personalized, top-quality customer service no matter the situation.
The Challenge
Prior to working with Surefire Local, the firm’s online presence was not attracting much traffic and the firm was not appearing when local clients were searching for their services. Despite being unsure that online marketing would truly help the firm, they decided to take the leap, believing that a combination of online marketing software and online reviews could help him grow his presence.
Solution Summary
Digital Marketing Strategist
Online Presence
Reviews
Surefire Local Marketing Platform
Using Surefire
Reviews and Reputation Management
First, the firm used Surefire to manage reviews and monitor what people were saying about them in one place. They started to send out new review requests, follow up on outstanding requests with a friendly reminder, and post responses to new reviews published on Google. In addition to saving time by managing everything in one central dashboard, they generated 26% more reviews in just a few months.
Website Content
Next, using Surefire, the firm began posting highly relevant blog content that their target audience wanted to read about. They also used the platform to see which keywords they could rank for and made sure the blog posts were optimized for those keywords. As a result, they became highly ranked on organic search, increasing visibility significantly in just one year.
Campaign Optimization
Lastly, the firm used detailed reports to see which campaigns and traffic sources were driving the highest ROI. They used the dashboard to track metrics like leads, revenue generated, and costs. As a result, they were able to easily identify which campaigns were most successful, and scale them up or down accordingly.
"It works! It really works. The monthly meetings keep me in the loop on all the things I need to do as far as the program goes so that I continue to be successful and easily accessible online across all the channels and devices my clients utilize to find me."
Paul Scheible
CPA, Owner
The Results
Paul Scheible no longer has any doubt as to what ROI he’s getting from his marketing efforts. He can view his performance at any time, accessing the Surefire platform across devices and browsers. And since Paul managed his online visibility and local SEO with Surefire, he has seen a dramatic rise in search rankings for his targeted keywords.
On top of that, more and more new clients are coming to him and saying how his positive online reviews were the deciding factor as to why they ultimately chose him over one of his competitors.
Their efforts have also resulted in the following:
316%
increase in discovery searches YoY
26%
increase in online reviews YTD
1,533%
boost in online visibility YoY
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See how Paul Scheible, CPA and other local service businesses are growing online visibility 1533%