Insight Vision Center Optometry Grew Revenue 52% in One Year
- Content Management
- Digital Marketing Strategist
- Highly Engaged & Active Online Presence
- Local SEO & Website Optimizations
The Company
Insight Vision Center Optometry is a leading eye care center based in Costa Mesa, California. They offer a comprehensive range of services, including vision therapy, orthokeratology, and contact lenses. With a focus on personalized care, they strive to provide top-notch eye exams and treatment options for patients of all ages.
The Challenge
Insight Vision Center Optometry faced challenges in website maintenance, as they relied on one of their doctor's relatives who had limited availability. Updates were often delayed as a result. They also relied on a friend for SEO assistance, but weren’t sure how to measure its effectiveness.
To address these issues and improve their digital presence, they sought a comprehensive solution that would provide all-in-one marketing management, as well as insights into where customers came from and how to increase their ROI.
Solution Summary
Content Management
Digital Marketing Strategist
Highly Engaged & Active Online Presence
Local SEO & Website Optimizations
Using Surefire
Social Media
With the help of their SureFire Digital Marketing Strategist, they began with social media, focusing on creating and sharing compelling content. Using Surefire, they created and automatically published photos, videos, and educational content to Facebook, Instagram, Google, and other channels, all at once. As a result, they became more visible and started attracting more leads and customers from every channel.
Video Content
Using Surefire, Insight Vision began creating engaging video content that answered specific questions they knew their customers were asking and shared them across their website, YouTube, and social media channels. This not only increased engagement across these channels, but also helped turn prospects into customers by providing helpful information about their services.
Online Reviews
The last step was to begin sending automated review requests to their best customers. Using Surefire, they sent requests via text and email, including a link to leave a review directly on their Google page. As a result, they generated over 240 reviews across their website and Google My Business listing, with a perfect 5.0-star rating.
"Seeing what Surefire Local has done for us, it has been totally worth it. Surefire Local not only does website development for us, but also helps to oversee all of our digital marketing avenues. Their dashboard really helps to give us a snapshot of how we're doing on our digital marketing."
Dr. Valerie Lam OD, F.A.A.O, F.C.O.V.D.
Co-Owner
The Results
nsight Vision Center Optometry now appears across the channels prospective customers are using to search. Their business has become a leading, trusted brand in the Southern California market, so much so that other Optometrists in the area, send referrals to Insight Vision Center Optometry for specialty services.
By managing the entire content management process utilizing the Surefire Local Marketing Platform, their team has been able to consistently create, approve, and publish deeply relevant content.
Their efforts have also resulted in the following:
Online Visibility
265%
growth in overall search traffic to their website YoY
286%
growth in search visibility for Ortho-K YoY
319%
growth in search visibility for Vision Therapy YoY
127%
growth in search visibility for Scleral Lenses YoY
Revenue Growth
45%
growth in new patients in 1 year
52%
growth in revenue in 1 year
Other noteworthy mentions:
As of October 2019, Insight Vision Center Optometry was able to lock down their new office space and begin building it out. And in Q2 of 2020, they were able to bring on a 3rd doctor to support their growing business.
In a year of unpredictability due to the COVID-19 pandemic, Insight Vision Center Optometry has already surpassed its total revenue generated in 2019 within the first 8 months of 2020.
Ecstatic with their results, Insight Vision Center Optometry has referred 2 new clients to Surefire Local in the last year.
Industry
Optometry
Size
11 employees
Headquarters
Costa Mesa, California
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