STL Design & Build Expanded Into 2 New Sister Companies in Just 3 Years
- Content
- GeoJuice
- Google AdWords
- Social
- Website
The Company
STL Design & Build, based in Maryland Heights, Missouri, is a top home remodeling contractor. With over 150 years of combined experience, their team excels in creating stunning personalized spaces. From interior to exterior renovations, they bring passion, innovation, and unwavering commitment to quality craftsmanship to every project.
The Challenge
Although their team had a background in marketing, it was before the rise of platforms like Google, Bing, and social media. They recognized that if they wanted to stay competitive in a digitally-driven world, they needed a solution that would help them drive results on these platforms.
Solution Summary
Content
GeoJuice
Google AdWords
Social
Website
Using Surefire
Using Surefire GeoJuice
The STL Design & Build team began by posting GeoJuice content across their website. They created check-ins using photos, descriptions, and relevant keywords, and posted them to the specific page on their website for that municipality. These highly crawlable check-ins boosted their Google search ranking for each area, establishing them as a relevant business in the respective communities and driving increased visibility.
Social Media
Next, they directed their attention to social media, where they started simultaneously sharing photos, videos, and other engaging content on platforms like Facebook, Instagram, and Google. Consolidating their marketing efforts in one place quickly grew their online presence across multiple channels while saving valuable time on content creation.
Paid Advertising
To scale all that new visibility STL Design & Build used Surefire to launch Google Ads in their service areas. By targeting specific keywords their audience searches for and optimizing the ads for high conversion rates, they were able to effectively reach their audience and generate a steady stream of qualified leads.
The Results
Thanks to Surefire:
STL Design & Build has grown so much that they had to hire more staff to keep up with the increase in customers.
They’ve expanded into 2 new sister companies, built a new website, and scaled their Google ads.
Lastly, they’ve scaled their presence into 3 additional areas, becoming one of the most well-established home renovators in their state.
Their efforts have also resulted in the following:
2x
increase in PPC volume
2
new sister companies built off of the success of STL Design & Build
1
new website built for the new sister companies
Industry
Construction
Headquarters
Maryland Heights, MO
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See how STL Design & Build and other local service businesses are getting more leads and scaling