As small business owners, you understand that marketing can be a frustrating part of the mix. Sure, you need to pursue marketing channels in order to keep new patients coming through your door, but you also have a day job to tend to. If you’re like many chiropractors, marketing can easily fall by the wayside, and before you know it, you haven’t posted a blog or put up an ad in close to eternity.
Of course, you can choose to work with a digital marketing agency that can help you get your brand out to the world, but that’s not to say that all marketing agencies are created equal. In fact, if you don’t do your due diligence, you may find yourself experiencing the common chiropractic marketing frustrations we’ll discuss in this article. Thankfully, however, you’ve found Surefire Local. We’re proud to say that we’re the agency antidote for our other chiropractic clients, and we’ll happily be the same for you.
If you’re experiencing any of the chiropractic marketing frustrations noted below, it’s time for you to schedule a talk with us!
1. You Don’t Feel Like You Have Any Transparency Into Your Data
Long story short, you can’t make money if you don’t know how your expenditures are performing. Some of our competitors get the leg up on their clients by hiding data that could help them (or hinder the relationship), ultimately holding them captive and unable to make educated business decisions that are based on true information.
Surefire Local doesn’t believe in this methodology. With our platform, your entire online presence is plugged into your dashboard, so you can easily see the ROI of your activities whenever you want, whether you’re performing the task, or we’re doing so on your behalf. If something isn’t working, we’ll help you dive into the details so you can pivot your plan and make the most of your campaigns. We believe in giving you the metrics you need, with full transparency at the heart of everything we do.
2. You’re Stuck with Impersonal Strategies
A great agency will take the time to learn about you and your business. Sadly, a lot of agencies don’t feel compelled to do this, which means they won’t understand your:
- Values
- KPIs
- Internal business challenges
- Targets
- Reasons why marketing recommendations or tactics can’t be implemented
Cookie-cutter strategies that aren’t personalized aren’t enough to drive real results for your unique chiropractic practice. Instead, you need to work with an agency that sets time aside to make you feel like you’re their only client, allowing them to better understand your needs, goals, and desired outcomes.
3. You Feel Like Your Agency Doesn’t Care as Much as You’d Like Them To
Your digital marketing agency should be the expert in digital marketing, but you are the expert in your business. Sure, the agency may know the ins and outs of account-based marketing and website copy (as well they should!), they still need to care about what you’re looking to gain from your campaigns and listen to your feedback so you can bolster your business online in the most optimal ways possible. In doing so, a great agency will be able to learn from your ideas and adjust its strategy in ways that make the most of your marketing efforts.
If you’re feeling unheard or not being responded to, rest assured, there’s a better agency out there for you.
4. You Don’t Have Access to the Data You Need
We mentioned the importance of transparency above, and that rings true here, too. You need to have all the data necessary to make informed business decisions. What’s not helpful? Hearing about what your agency has done for every other client.
Here’s the thing—every business, even when it’s in the same industry as a competitor, is unique. You have different goals, drivers, and success stories than the other guy. If an agency tries to justify its invoicing by telling you to do the same thing everybody else does, those words mean nothing unless there’s data that’s specific to your organization to back up those claims. Any agency worth its weight in salt should be able to justify why each decision was made and showcase the results in black-and-white data.
You should never have any doubt about whether or not your campaigns are delivering to expectations. If you feel left in the dark, your agency is causing you more frustration than it’s probably worth.
5. You Feel Like You Don’t Own Your Online Business Identity
Granted, it can be a lot to keep up with all the online platforms that may house your digital footprint, but that’s not to say it can’t be done. You own your brand’s identity. You should feel like you own and control your online presence, including your website and social media profiles. Sure, you may not have a huge staff to take care of all this upkeep, but if you have the right agency in your corner (and the right software), the job becomes much easier to handle.
At Surefire Local, we give you the tools you need to succeed, and we offer the guidance to get you where you want to be so your brand’s identity is in your own hands.
6. You’re Paying a Ton of Fees for Your Digital Marketing Agency
“I’m putting all this money into this thing, spending tons of cash on advertising, and I’m not getting anything from it.”
This is a common frustration we hear from chiropractors who have chosen an agency that isn’t a good fit for their business. A lot of marketing agencies charge a (high) fixed fee for specific jobs. Maybe they’ll publish a social post or write some ad copy once in a while, but are the expenditures worth your while?
Your marketing agency needs to be able to show that they’re giving you positive ROI. If you’re on the fence with your current agency, consider asking them these questions:
- Can you show me how your efforts positively affected my sales?
- Are you driving quality leads to my practice?
If your marketing agency can’t show its worth, it’s an unnecessary expense.
7. Your Marketing Agency Uses Out-of-Date Tools and Technologies
There are plenty of marketing agencies that have been around forever. Sure, they’ve garnered tons of experience, but have they kept up with trends and changes over the years? Do they understand the latest ideas and tactics necessary to bring new patients into your practice? Are they using all the best tools and technologies available to them?
If not, it’s time for a hard pass on your current agency. Remember, there are plenty of others with the experience and technology to get you where you need to be.
8. You Feel Like You Can’t Respond to Potential Patients Quickly Enough
It’s not easy running a business and trying to get new patients at the same time. You likely feel pressured to respond to people as soon as they message you, but what if you don’t see the message right away?
The great thing about Surefire Local is that you’ll be able to quickly respond to new leads while engaging them with automated nurture campaigns. When you have the data you need at your fingertips, you’ll be able to understand the “speed to lead” tools that we offer to our clients, thereby increasing the likelihood that your local marketing outreach will settle upon those in your target market.
9. The Agency or Platform You’re Working with is Inflexible
A lot of marketing agencies stand by the old “Do it like we’ve always done it” methodology. Of course, in this ever-changing world, that’s a terrible take on life, particularly in the digital space.
If your marketing agency is slow to adapt and innovate with changing trends and technology, you’re likely losing out on opportunities to grow your practice. A great agency will readily be able to show you it’s keeping up with the curve in order to best serve your business.
10. Your Agency Has Lackluster Customer Service
Nobody should feel like they’re bothering the company they’re paying for service. Alas, that’s what happens to many small businesses these days, especially when they hire the wrong digital marketing agency.
A reputable online marketing agency will email or call you back in a timely manner, ensuring your questions or feedback are addressed quickly. You should always feel like your agency’s top priority when you have a question or issue, no matter how large or small.
Let Surefire Local Lead the Way to Your Chiropractic Practice’s Success
Chiropractors who partner with Surefire Local and utilize our all-in-one local marketing intelligence platform are able to:
- Control all marketing in one place: leads, reviews, ads, content, email, directories, social media, photos, and more. Stop relying on duct-tape solutions that lead to frustrating results and eliminate data silos from your organization to gain a 360-degree perspective on ROI.
- Get a single sign-on view of literally everything with a data-driven marketing intelligence platform that seamlessly aligns your branding and messaging to online and offline touchpoints as people move through the customer journey.
- Work smarter and faster with a single platform that is easily accessible across devices and browsers and integrates with all the digital marketing tools SMBs rely on. This helps you work faster and from anywhere with a transparent view into all areas of your marketing. When you no longer have an opaque view of what’s working and what isn’t, you’re able to save precious time and maximize your budget. This is the future of marketing.
Also, you’re never alone with Surefire Local. You’re not just given the software that’ll help you grow your business profitably. We become a part of your team and your biggest cheerleader. We also help you empower others in your organization to participate in marketing effectively so all teams work towards a shared goal. Every Surefire Local customer gets expert guidance from one of our experienced Digital Marketing Strategists. They’ll work to help you utilize the software, make the right decisions and get the most out of your digital marketing efforts. Touch base with us to learn more!
