For those local businesses in the home services and medical industries, the time is now to resume your search engine marketing initiatives in full force if you had paused them in response to the coronavirus (COVID-19) pandemic.
Searches for roof, siding, and window replacement are all on an upward swing across the U.S. Based on Google’s latest search interest trends, searches show many markets may actually hit and surpass seasonal peak levels. While there are still some markets (like CT and CO) that are not quite there yet, most of the top markets are showing similar if not slightly higher search interest.
Acting in advance of your competitors now is going to key critical, as we expect competition to be high as businesses will want to make up for lost time. Also, we are still seeing better conversion rates across campaigns, which may indicate people are going to start making more purchase decisions in the more immediate future.
Google Search Trends
Looking at the 5-year trends, Google is indicating that roofing, windows, and maybe siding could hit peak level searches this week, and assuming next.
Window replacement search interest this week is actually trending to hit or beat the highest level in the past 5 years.
Roof replacement search interest is also trending to hit or beat the high level in the past 5 years.
While siding hit an all-time low during Covid-19, search interest is recovering to previous year levels and trending upward.
Kitchen remodeling search interest is also trending to hit or beat the high level in the past 5 years.
Optometrist search interest is at its lowest in the last 5 years but is showing signs of upward movement.
Power Your Search Engine Marketing with Local Marketing Software
If you’re looking for a marketing platform that has complete visibility into analytics and campaigns, you’ve come to the right place. The Advertising dashboard is just one of the many aspects of the Surefire Local Marketing Platform and can show you the key metrics you need when evaluating your latest advertising campaigns.
Of course, our team of experts is always here to help guide you (or to take the ropes) if you need our assistance. Request a demo today to learn how we can help you enhance your marketing efforts!
