In a world where everyone can go online at any time to access the information they need, the importance of digital marketing and having an online presence is more important now than ever before. With advancements in technology, there’s a delicate balance between using marketing software to excel your company’s growth and letting it overwhelm you. With homeowners spending a significant part of their day in front of their devices of choice, it’s important that home improvement contractors have a data-backed digital marketing strategy in place. A major piece that touches all aspects of a digital marketing strategy is content.
Content Tips for Home Improvement Contractors
How do you get people interested in your products and services? Lure them with content! Content marketing revolves around giving new clients the information they need to know about the products and services that you offer, as well as industry-related information in general, simple home maintenance tips for example. Everyone is trying to sell, but home improvement contractors that can inform are more likely to get more jobs. Homeowners looking for a specific service will attribute a certain level of expertise to a contractor, and this instills confidence in the consumer.
In the past, content marketing was usually done with printed brochures and direct mail collateral, but today, this can be done with a few online content elements, including blogs, infographics, educational videos, newsletters and more.
How Home Improvement Contractors Can Do Content Marketing Right
One of the primary goals of content marketing is to attract as many visitors as possible through cohesive, informative content. Here are some tips:
- Create a variety of content to match homeowners’ constant search for information. You’re the expert. You know the common questions homeowners will ask and can create content that answers those specific questions.
- Keep it highly educational; don’t approach this as another chance for a sales pitch.
- Keep your customers top of mind.
Plan your content marketing plan smartly and follow the above-mentioned points to ensure success! For more tips, download this exclusive digital marketing guide, “7 Ways Successful Contractors are Nailing Digital Marketing”.
Surefire Local is a full-service technology and digital marketing company. Our marketing software – the Surefire Local Marketing Cloud – is a single platform that allows home improvement businesses to see more, do more, and get more help with their local marketing. Ultimately, this hardworking marketing platform closes the gap in the journey from prospect to customer, bringing technology and marketing together for success. Call or text (571) 327-3391 or email marketing@surefirelocal.com today to schedule a complimentary consultation to get an expert analysis of your online presence and website.
