5-Star Car Wash Increased Website Visits 83% In One Year
- Content Creation
- Digital Marketing Strategist
- Lead Generation
- Online Advertising
- Online Presence
- Reputation Management
- Surefire Local Marketing Platform
The Company
Established in 1998, 5-Star Car Wash has become a trusted name in the car wash and detailing industry in California. As a family-owned business, they have built their reputation on delivering top-notch service and customer satisfaction. Their state-of-the-art facility and experienced team ensure that every vehicle receives the five-star treatment it deserves.
The Challenge
To expand their business and reach local customers more efficiently, 5-Star Car Wash recognized the need to venture into digital marketing. However, they lacked the necessary tools to connect with their online audience.
After considering the advantages and disadvantages of using a single, comprehensive platform versus multiple separate tools, they realized they needed a platform that would provide them with a clear view of their marketing ROI across all campaigns and channels.
Solution Summary
Content Creation
Digital Marketing Strategist
Lead Generation
Online Advertising
Online Presence
Reputation Management
Surefire Local Marketing Platform
Using Surefire
Using Surefire Content Creation
The 5-Star Car Wash team began by using Surefire Local to post updates, photos, videos, and other content to Facebook, Twitter, Instagram, and Google My Business all at once. Posting consistently on all these channels keeps 5-Star Car Wash top of mind for prospective customers. Plus, the frequent updates increased Google search ranking.
Online Reviews
The second step was to boost online reviews. 5-Star Car Wash began sending automatic review requests via text and email, as well as sending automated reminders. As many as 70% of online reviews come from email and text requests, so automated requests can easily boost 5-star ratings across platforms. 5-Star Car Wash now gets x new reviews every month.
Campaign Optimization
Lastly, they began tracking where all their leads and website traffic came from, including social media channels and search engines. They also tracked how their visibility compared to competitors. Using this information, they doubled down on their most successful channels, leading to higher ROI.
"Creating content is one of my favorite things about the Surefire Local Marketing Platform. Before I had to sign into my website, Facebook, Twitter, Instagram, and Google My Business one at a time to post my latest blog post or social update. But now I can do that all at the same time with the Surefire Platform. It’s helped save me an hour of time each week, easily. The Gallery and Review Request features are the other two I find myself using every week."
Susan Schwartz
Marketing Consultant for 5-Star Car Wash
The Results
Thanks to Surefire:
The 5-Star Car Wash team now executes highly successful marketing strategies in less time - and easily tracks their ROI across channels.
Their visibility has significantly increased across channels, especially on Google.
Their efforts have also resulted in the following:
83%
growth in total website traffic YoY
79%
growth in map views YoY
21%
growth in actions taken from their Google My Business listing YoY
Industry
Auto Services
Headquarters
Fairfield, California
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See how 5-Star Car Wash and other local service businesses are increasing website traffic 83%